Yuban coffee free essay sample

I. Introduction/Executive Summary and Product Description Yuban coffee is a brand of coffee you can find in your local grocery store that you probably did not know existed. It was founded by John Arbuckle, a famous coffee roaster, who has invented the original Yuban coffee in 1986. Yuban coffee only uses the best Arabica beans. In addition, Yuban is certificated by the Rainforest Alliance, which declares that at least 30% of Yuban coffee is organic. Chemical fertilizers and pesticides are not used on the organically grown beans and the rainforest alliance also works to sustain agriculture, forestry and tourism in the regions of the forest that the coffee beans are grown. More recently, Yuban coffee has been slowly grown, if grown at all, and has not been reaching its full potential. The main problem of Yuban is the lack of brand awareness and an unsuccessful marketing strategy. When the marketing strategy changes to solve these problems, it will make the Yuban brand more competitive and successful in the coffee market. We will write a custom essay sample on Yuban coffee or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Our marketing plan will be discussed in detail in the pages to come, but our general objective is to build brand awareness by defining and marketing towards a more specific target market. Also, with the implementation in of our recommendations, Yuban coffee will be able to reach this objective. Ultimately our marketing plan will consist of the following: 1. Increase Yuban’s brand image by: a. increasing brand awareness from business-to customers / Business-to-Business markets by penetrating the online and social media sectors b. creation and implementation of the vending machine/coffee brewing machine c. using recent acquisitions to push the Yuban name d. redesigning product packaging to reflect environmentally conscious brand II. Target Customer Analysis People in the United State love coffee, just like how people in China love tea. Research suggests that 50% of the population of United States drinks coffee and those coffee drinkers in the United State drinking more than 3 cups of coffee each day! Aside from the United States there are so many other people in the world who love coffee (E-imports, 2012). This makes coffee become the second valuable trading product after oil. For the people who love coffee, most of them have a favorite brand, even a specific taste. So for Yuban, they have a big market and great opportunity to develop. Yuban coffee is certified by the Rainforest Alliance Certification, which means Yuban coffee is healthier and environment friendly. â€Å"Made from 100% premium Arabica beans, YUBAN mountain-grown coffees offer uncompromising, robust flavor and seductive aroma† (Kraft. com). Also, because of this reason, Yuban coffee is more expensive than some other instant coffee, especially its caffeine-free organic coffee. Therefore, the target customer of Yuban coffee should be those people who are environmentally and health conscious, and willing to pay more money on coffee. In figure 2. 1 of the Appendix, the two charts show the difference purchasing power on different generations. We can see in the first chart that people in age 25-34, 35-44, and 45-54 have the strongest purchasing power. And people now in those ages fall into 3 generations different generations, the Baby boomer (1946-1965), Generation X (1966-1976) and the Millennial Generation (1977-1992). We feel the older generation being the baby boomers may not care too much about being health conscious, but if we had the time and money we would want to research this to find out if they are a part of our target market. The younger generation, being the millennial generation is anyone currently age 21-34. Then you finally have the last generation, which is Generation X, who includes anyone currently 37-47 years old. So, out of these 3 generations it will be in our best interest to go with the millennial generation. They have good economic condition, and they have good education background. It means they can afford higher price of coffee, and the Millennial generation will be the most environmentally conscious, which we will discuss in another part of the paper. III. Competitor Analysis Yuban competes in the premium coffee bean and ground coffee market. While there are numerous coffee brands competing in the North American marketplace, most of these compete on a cost leadership strategy. Only a few competitors such as Green Mountain Coffee, J. M. Smucker’s Folgers are brands which have small premium distributors such as Fair Winds Coffee and Organic Coffee Co. , and all compete in the premium coffee category within the environmentally friendly and fair trade category (Agas, 2006; Statistics, 2013). These brands specifically differentiate on quality rather than cost. Market Share of Main Competitors: The coffee bean and grind industry is highly fractured in terms of market share. While Yuban only has some 1. 93% of the marketplace, companies such as Folgers and Maxwell House have 21. 6% and 14. 62% respectively but with down market products (Statistics, 2013). Thus, it is quite clear that there is extensive room for further growth of the Yuban brand. Market Structure: The coffee industry is an extremely competitive one. However, the market structure of the coffee industry and specifically the coffee bean industry that provides the raw materials for Yuban could be described as an oligopoly. The specific characteristics of this oligopoly are, however, more reminiscent of a cartel because a relatively small number of suppliers control the supply and distribution of coffee beans globally (Igami, 2011). Consequently, Yuban, which is a brand within the Kraft Foods umbrella, has limited choice in selecting its supplies. The coffee bean industry was controlled officially through a cartel structure until 1989 under the International Coffee Agreement or ICA but thereafter market competition with new entrants such as Vietnam eroded the control of this official cartel organization (Igami, 2011). Yet, because coffee bean production is largely limited to certain geographic regions, these countries’ governments express a great deal of control over which entities control production and distribution. Competitive Barriers: There are a number of significant competitive barriers within the coffee bean and coffee grind industry. While virtually any firm can purchase the raw materials or even the finished product in the form of ground coffee, the packaging and distribution of the product is a much more sophisticated endeavor. The most significant competitive barrier is the establishment of a retail distribution channel which requires negotiated shelf space in retail outlets, distribution channels including warehousing and transportation services and product packaging and design facilities (Amato Amato, 2009). All of these factors require both material resources as well as managerial competencies that must be established prior to actually entering into the industry. Sources of Competitive Advantage: Yuban’s coffee retail coffee industry has several sources of competitive advantage. The primary source of competitive advantage for Yuban is its parent corporation’s size, scale and revenues. Kraft as a corporation that earned more than $18. 3 million during 2012 and its coffee products which include Yuban contributed an estimated 8% of these revenues to Kraft’s earnings for that period (Annual, 2012). Consequently, Yuban has access to Kraft’s considerable financial resources as well as its developed competencies in the selling and marketing competencies of major food product brands. IV. External environment analysis Economic environment: The main emerging markets in coffee consumption especially in Asia and South America market under the background of rising, global demand for coffee during fiscal year 2011 to 2012 rose 2%. During the fiscal year 2012 to 2013, global coffee production stabilized at about 146 million bales (60 kg per bag). Coffee is one of the most widely consumed beverages worldwide and in the United States. There are 183 million coffee drinkers in US and a 7% increase over 2011 in coffee consumption. Technological environment: Modern technology can improve the production process and achieve economies of scale. Ultimately sophisticated technology can help coffee production in many factors, the product brand, and the coffee beans. Ultimetly, the process of producing good quality coffee beans is relatively the same with some secrets of the drying process that differ. In our recommendations, we suggest the introduction of coffee vending machines, which will be an area that Yuban will differentiate itself from the rest of the coffee market. Political and legal environment: Low production of coffee beans, causing unstable climate could lead to a protectionist producers. So higher import prices to offset the damage caused by the low production. Yuban coffee is already rainforest certified, and thus the political environment is in its favor and will only cause it to grow more to become a more active leader in this political and legal area. Cultural and social environment: More than 50% of Americans drink coffee every day. This represents more than 150 million daily drinkers. 30 million U. S. adults have professional coffee drinks daily, which includes drinks such as mocha lattes, coffee, mocha coffees, cappuccino, and etc. 65% of coffee consumption in the breakfast time, between meals, with the remaining 5% and other foods. At the same time, 35% of coffee drinkers prefer black coffee. V. Company Analysis Yuban is an inexpensive brand of South American coffee. Comparing the same kind of coffee, Yuban provides lower price coffee than other brand in the market. Though Yuban coffee offers a lower price, it also emphasizes the quality of the product. Strength: Yuban provides 100% Arabica beans which are the finest coffee beans. To support the high quality coffee beans, the company gets the Arabica beans from some of the best coffee growing regions in the world, and the highest quality coffee beans are sourced from some of the finest beans grown in Central and South America. Thus, Yuban will continue to be made with 100 percent Arabica beans but not 100 percent from Colombia, and some of them from Brazil, Peru and Nicaragua and so on. In addition, to avoid ruining the coffees flavor, Yuban used a sugar and egg glaze on the beans in a roasting process, ensuring to keep the flavor of the beans a rich taste. Currently, Yuban is owned by Kraft Foods which is the worlds biggest buyer of Rainforest Alliance-certified coffee. And Yuban has been granted certification with the Rainforest Alliance in 2006. It means that there are at least 30% of its beans are organic. According to the certification, Yuban not only uses environmentally friendly farming methods, it is also required to provide a fair system to worker and efficient farm management. It is to keep the product quality in a high level while still supporting the team who is responsible for growing and protecting Yuban coffee beans. Weakness: Yuban does not have its own official website. If people want to buy Yuban coffee, they can only purchase it off of websites like Amazon and of course super markets. In a shopping website like Amazon, there are many different kinds of coffee brand, not just Yuban coffee. In fact, if people buy an instant coffee or coffee beans, most of them have a particular brand they buy and will not search another brand’s product. Consumers just focus on what they need and in this situation Yuban is not targeting its target customer because it is sharing the arena with many other coffee options available too. Yuban also does not have a renowned brand of coffee name or customer loyalty. An official website is useful to let customers focus on your brand’s product, and support more detail information about your company. It is an image that you are selling the customers. Thus, this is a weakness for Yuban coffee. Opportunity: People lifestyles are changing because more and more people enjoy drinking coffee, especially when humans reach a certain age in their life that is acceptable to drink coffee. Yuban can use the change of lifestyle trend to promote its coffee. After all, Yuban coffee is historic brand in coffee market, and it will give consumer confidence to taste its coffee. Thus, it is a good chance to increase the market share. Moreover, Yuban is owned by Kraft Foods which is one of the top 500 companies in the world. It can use Kraft Foods’ awareness and resources to attract more customers, because people may know what Kraft Foods is, but they may not know what Yuban is. Thus, Kraft Foods can support the confidence for the consumer, when the consumer consider whether to buy Yuban coffee or no. Yuban coffee also does not own different kind of coffee products. It keeps the style of traditional instant coffee, and launches several different types of coffee to suit customer preferences. So far, there are no other products other than instant coffee or whole coffee beans. Regardless of the season Yuban coffee products do not change where as some other coffee brands may offer different roasts or blends. There is an opportunity here because it can develop some new products which are based on 4 seasons a year. This can help attract more potential customers if we offer something different from time to time but still maintain our original product. Yuban coffee is also not packaged with much innovation to differentiate itself and sell. Yuban can increase market share through diversifying the products and also focusing on the packaging to offer a design that matches the purpose of it. Threat: Yuban coffee is certified through the Rainforest Alliance, but that only guarantees 30 percent of the beans in any package of Yuban coffee are organically grown. It means that there are 70 percent of Yuban coffee product that do not probably come from ecologically-sensitive farms. Customer may focus on the 70 percent of Yuban coffee product and worry about the quality of them. Yuban strives to support lower price and high quality product, but the organically grown coffee beans are more expensive than coffee beans that are not organically grown. If more and more customers pay more attention to this, Yuban coffee will lose some customers. Thus, this is one of the threats for Yuban coffee. What’s more, in the external environment, the economic recession will reduce customers’ demand of coffee, and there are many competitors in the coffee market, such as Folgers, Maxwell House, and Nescafe. However, Yuban coffee does not focus on the promotions or advertisements. It will affect the company’s business. It probably reduces its sales and profits, even market share. Thus, Yuban must confront these problems, and how to solve them. VI. Marketing Information Requirements In our research, we learned that Kraft Foods has a wide portfolio of recognized roast and ground coffee brands that is unique to every type of coffee customer. Their portfolio includes Maxwell House, Gevalia Kaffe, Yuban, and Cafe Collection. Yuban coffee is made from 100% premium Arabica beans, is mountain grown coffee which offers uncompromising, robust flavor and seductive aroma. According to the Kraft food website, Yuban coffee is made to appeal to those consumers who demand environmentally conscious products. Thus, Yuban coffee is perfect choice for customers who want to make a difference in the world. This strategy of marketing Yuban coffee to the environmentally conscious is part of our objective, however, Kraft foods has not differentiated who the environmentally conscious really are. We discussed earlier who our target market included, but let us take a closer look and understand them and their habits better. In a study conducted by Generate Insight (2009) â€Å"69% of millennial’s surveyed expressed genuine interest in the environment, but they also admitted to a lack of personal involvement in green-related activities. In short, this group understands the why but is unsure of the how† (Gaudelli, 1). Thus it will be our job to tap into how they can be a part of the green movement. If we had the time and money, which Kraft does have, we would recommend doing marketing research on the three generations which include gen x, baby boomers and the millenials to understand their buying habits especially when it comes to choosing an environmental conscious product over one that is not. VII. Marketing Mix Product: The package of Yuban coffee suggests that its drinkers can have great tasting cup of java and feel that they are participating in doing something great for coffee farmers as well as the environment. Yuban is grown according to Rain forest Alliance Certified standards and also applies organic coffee beans. Therefore, the product has two benefits, being better for the rain forest and world, and is also organic, which means you can feel really good when you drink Yuban. The package description also comprises information of there being a minimum of 30% Rain Forest Alliance Certified Coffee in each bag which is supposed to help in conservation of the environment as well as support coffee farmers (Cliath, 2007). Yuban coffee has a very distinctive smell than any other coffee. It has a fresh and pleasant smell, loaded with a fresh ground coffee bean fragrance. It is mild and has no bitter after taste (Cliath, 2007). The introduction stage is the first stage in the life cycle where the coffee was introduced to the market. At this stage there were low sales with high retail prices. Then there is the growth stage that is characterized by rapid increase in sales. This happened when the Yuban coffee was just introduced to the market. It is believed by some industries that Yuban coffee is still in the growth stage, signs indicate that it is in the maturity stage. In the maturity stage, there is high brand awareness, high distribution, and lower prices. Yuban coffee is believed to be in this stage (Cliath, 2007) however, we feel differently about this. We feel that Yuban can be reintroduced into the market with our recommendation and back track to the introduction and growth stage once more. The coffee is packaged in what seems to be a 12 ounce bags. Today it is packaged in the traditional preserved coffee containers, or in coffee cases. Coffee cases are individually sealed cups of premeasured grounds, designed for use in one cup coffee makers. They are packaged in reasonable pouches for convenience and freshness and the label also contains a K for Kosher on the outside. There is no indication through whether the bag is made of recyclable material or is (Cliath, 2007). Thus Yuban is not differentiating its packaging in relation to its purpose either. Customer service is required for the coffee brand so as to get the feedback from the customers on what they need improved. The product also does come with a warranty from the company. Customers are assured of the quality in the product. Place: Some products need much less market exposure than others. An ideal market exposure degree makes the coffee available widely enough to reach the target customer’s needs. This however, should not be exceeded. The ideal exposure degree involves intensive distribution, selective distribution, as well as exclusive distribution (Cliath, 2007). Yuban coffee is distributed both at the wholesale and the retail level. It distributed all across nations of the world. One is likely to get Yuban coffee at the supermarkets, retail shops, and coffee shops. It is also distributed directly by the company to the wholesalers. The product is aimed at individuals who feel that they are participating in the preservation of the environment and minimize or stop further destruction to the rain forest (Cliath, 2007). With our recommendation of introducing the Yuban vending machine, placing these machines in call centers across the nation, colleges and universities will be another way to introduce our environmentally conscious product to our target market. Promotion: The promotion objectives are to get customers to remain committed to buying environmentally conscious products and our customers will feel like they are doing their part in sustaining the world and environment through their purchase of Yuban coffee. Promotion Blend: The advertising plan will focus mainly launching a website for Yuban as well as its own Facebook, YouTube and other media site promotions. Though print advertising can be very beneficial we will try not to dive too deep in this area as we are promoting an environmentally conscious product and want to track our carbon footprint. Our copy thrust will be more psychological to ensure that customers are aware that they are doing the right thing by choosing to buy Yuban coffee. Personal selling can be used especially if we show customers who and where the original Yuban coffee beans are grown and cared for. This can be demonstrated through videos on YouTube and also shared on our Facebook page and website, similar to what Kashi does with their cereal products. Yuban can initiate a reward system that if their coffee packaging is recycled to certain grocery stores they can get a discount on the next Yuban coffee product they buy. Again here, customers can feel good about this buying process. Publicity will be used when we introduce Yuban coffee in the coffee shop recommendation through Tom n Toms and Urth Cafe. It will become recognized as the coffee used in these shops and slowly grow to the coffee used in customer homes and so on and so forth. Price: The demand for an entirely organic coffee is price sensitive because the cultivation of organic coffee is difficult. Thus, if we can figure out what the minimum requirements are to be certified as organic in FDA standards and such, then maybe 30% is good enough and we do not have to promote that our product is only 30% organic, and we can call it entirely organic if the requirements are not demanding. The pricing strategy for Yuban would be price slightly higher than competitors such as Folgers but only because of the environmental work that goes into sustaining what Yuban believes in. Also, by pricing our coffee slightly higher we can including something in our promotion that a part of the revenue from sales is pumped back into the environment to fix what matters most in the world environmentally. Yuban can offer discounts if their packaging is recyclable or reusable. We may be able to start an imitation to return Yuban coffee cans or jars to grocery stores to get a discount on their next Yuban purchase. This goes in line with what Yuban is all about and is also a discount to the customer which will get them to continually buy our brand of coffee. VIII. Recommendations and Implementation Brand recognition is very important and closely connected to the implementation of our recommendations. We recommend that Kraft first redesign and assign Yuban its own website so customers are aware of the different product offering and what this brand of coffee is all about. In the Internet age, people have always enjoyed looking on the different websites for the information they can find on each individual product, however, there is no independent or well put together website for Yuban coffee, which will make it difficult for investors to learn more. For example, Folgers which is another brand of coffee that everyone knows quite well due to the Folgers jingle actually has its own website despite the fact that it is a part of the Smuckers Company. Kraft food also has a portfolio of coffee that is targeted to different customers, however, Yuban has not been given that independence or leadership to stand alone or gain reputation. Maxwell House Coffee, the second of the 4 coffee brands/products of Kraft Foods has its own website, Facebook, and YouTube. Though Yuban is a product of Kraft Foods, Yuban has a poorly designed website with little information on it at all. Also, the Yuban page in Kraft Company official site is very simple. Yuban is a coffee made under the Kraft Food line, and it appears they are unwilling to pour in the proper funds needed to fund a separate Yuban Coffee Website. Customers are considered as the backbone of any businesses. Hence, Yuban need to be well aware of their customers’ satisfaction for their products or services, especially in their efforts to track the ‘environmentally conscious’ customer base. Also, Yuban should conclude problems reported by customers and try to fix the problems, which benefit the company’s further development. In addition, another recommendation for Yuban is that the brand can also develop vending machines that will provide hot coffee and specialty drinks with the touch of a button or two. Yuban is well known as a ground coffee product. However, making a coffee run to the nearest Starbucks or local coffee shop is not an option during the day. Hence, our recommendation of vending machines is also a very convenient to those customers. Especially if the machines are placed in locations such as college hallways and buildings where students are only allowed enough time to grab a quick beverage or snack during their short break. Placing the vending machines in call centers where hours of operations usually start early in the morning and are located in large multi-level buildings that grind and brew a cup of fresh coffee is would be a strategy which would allow Kraft foods to tap into the coffee machine business because not only would Kraft supply the coffee, which is Yuban in our case, but it would also sell the machine that brews the coffee to these business, or collect some sort of rent or lease for having it. Our third and final recommendation would be to become the coffee supplier of coffee shops such as Tom n Tom’s and Urth Cafe. Tom n Tom’s has an interesting location base in Los Angeles, Australia, Singapore and Thailand. They do not however carry or brew good quality coffee. Thus, by becoming the sole coffee provider for Tom n Tom’s will be a win-win situation. Urth Cafe is a cafe which offers exclusively organic coffee and tea, Yuban would fall into this category and could provide lower prices than other organically grown coffee. Though Urth Cafe currently only has location here in Los Angeles, it is only an example of the position that Yuban coffee can take in the market. Appendix Figure 2. 1 Figure 8. 1 Research and make improvement Time Event Cost Note One month Redesign a new website $30,000 Two months Shot video on You Tube $50,000 Three months Research and make improvement Included in customer service Long time Customer service department 200,000 per year

The history of the Asian community in Britain The WritePass Journal

The history of the Asian community in Britain Introduction The history of the Asian community in Britain IntroductionThe history of the Asian community in Britain The migration and settlements of Asians to the BritainStatistics of the population of South Asians in Britain Influence on Britain by the presence of Asian communityThe rationale of the presence of the Asian community in Britain Conclusion Reference ListRelated Introduction The history of Britain is marked by a continued presence and increasing trends of Asian occupation. The history of the Asian community in Britain portrays a long-term presence and increasing migrations, an area that has caused great concern among the researchers, academicians, as well as scholars. History explains the trends in the evolution of an entity since its inception and up to the point of its review. The history of the Asian community in Britain dates back in the 18th century, in the period 1850s up to date. Britain has thus become one of the world’s multicultural centers, with rampant tribes from the four corners of the world. Migration and settlement of the Asians in Britain is attributed to the existence of emigration and migration policies, conflicts in the Asian lands, employment opportunities desire among the people and so on. Asians are also known to be very outgoing people in regard to invention, and their presence in the land has excellent rationales, though s ome are attributed to negativity.    The Asian community also consists of people from distinct origins, the earliest coming from Bangladesh, Pakistan, and Sri-Lanka. The presence of the Asians in British land is known to have influenced the culture, agricultural, industrial as well as the urban sectors of the economy. The political as well as the social have not been exceptions from the influence by the long presence of these aliens. The continued migration and settlements of Asians in the recent years has drastically raised Britain populations to high scores. Researchers and scholars in the recent decades have continued to develop enthusiasm and interest in this area, though no study has directly related the history (Addison and Jones, 2007. Therefore, the discussion in this paper investigates into the history of the Asian community in Britain. The migration and settlement of the Asians in the land is also found ample to present in order to enhance the understanding of the history. An establishment of the Asian statistics in Britain is also found to provide a rationale in this discussion. Furthermore, the kind of influence on Britons as well as original settlers in Britain will also be duly presented. The history of the Asian community in Britain The history of Asian immigration to the Britain dates back in 1850’s. Different phases have been seen arrive the phases over the years, the first wave arriving in 1850 in the city of United Kingdom. The reason for the referral inform of phases is because of conformity with immigration laws that have Marjory controlled the immigration trends. The first and the second waves having arrived in 1850 an d 1882 respectively, laws were set regarding a stop of immigrants from Asia moving in to the United Kingdom. The 1970 again saw a restoration of the immigration laws that enabled other more waves moving into the United States, carrying heavy populations. The waves can be categorized into three basic groups. The first waves that were experienced in the period between 1850 and 1942, consisting mainly of Chinese and Japanese people. Most of them immigrated in search of labor due to the arising human needs. The second period occurred between 1943 and 1965, due to the evaluation and revis ion of the e migration laws in the Asian countries as well as those of immigration in the United Kingdom. The set laws were set in favor of immigrants, thus this period experiencing a vast number of people move from the Asian nations. The period from 1965 up to date is the most relevant, being the one in which rampant migrations take place.   Today, not only do the Asians migrate to the Britain, but also to other countries around the globe. The causal factors for migration have also become modified, and the laws have been regulated to ease movement for all kinds of people (Addison and Jones, 2007. The British citizens who have long emigrated from Asia from are a term that has been utilized to describe the Asians who are found living in Britain. The establishment of the East India Company is known to the beginning of southern Asian people immigration to Britain. This saw the movement of the Indian continent people to England. The independence attainment by Pakistan, India, as well as Sri-lanka was a rationale to the increased immigration and this was increased during the British Raj period. The history of the migration is also said to have emanated from economic and educational pursuits. The earliest settlements origin in Great Britain from Asia cannot be attributed, including the Romanis. The middle ages are the earliest estimated times which saw the Asians settle in the Briton land. The sinti are also inclusive of the earliest groups, originating from the regions of Pakistan and North India. The period 1000 saw the Asians begin to travel westwards, where they were mixed South west Asians and people from Europe. Sizeable numbers of Romanis started arriving at the Western Europe in the 16th century (Spencer, 1939). The 1660 saw the enactment of the Navigation act that restricted the employment realms for sailors from Non-English regions. Records of baptism in the East-Greenwich indicate that Malarban coast people origins were seeking better areas to establish their religion. The phases of migration that were in migration and settlement are grouped into four categories. The first phase saw the immigration of people who were in need of better employments that included the substandard jobs, including those of cooks as well as farming in small-scale farms. The recent years have been characterized by rampant migrations of the Asians into Britain and other area (Spencer, 1939). The migration and settlements of Asians to the Britain The emigration policies that had set in each of the Asian countries, and their relationship with the immigration policies at work in the Britain has been a long term factor that contributing to the Asian immigration into the British countries. The second rationale entails the linkage between Britain and the South Asian countries in relation to economical, political, social, as well as military linkages. A third migration cause is the aspect of globalization, in the fact that the world has been modified recently to appear like a small city where people can move to and fro. This has also made the movement process easy, making the movement of the Asians into the United Kingdom year-by-year (Spencer, 1939). Theories have long been put forward that provide broad literature concerning the immigration of the Asian people into the Britain as well as into other countries. The push and pull forces that are considered causal for migration are abundant, and contributing to the actions of the pull and push theory. The push action of the theory is manifested in the fact that major factors are considered to cause the Asians move out of their original homeland into an alien land. These factors include search for labor, spirit of adventure, in search for better business as well as conflicts occurrence in the emigration land. The pull action comes in when the target alien land has a ground for provision of the needed by the immigrants. The Asians consider the Britain to possess important soil, geographical and development addition to social and culturally ample features. These are push factors that make the Asians develop increased enthusiasm to travel abroad, constituting the push and pull theory (V isram, 2002). Migration is a major contributor to population increase in Britain spheres. The earliest known Asian settlers in Britain were from the Bangladesh region, Pakistan as well as the Sri-Lankans. The recent years have seen the Chinese and Japanese continue to settle in Britain for agricultural, industrial as well as urban and technological reasons. Therefore, the change in the agricultural, industrial and urban sectors has experienced a boost as a result of increased migrations and settlement.   The rampant migrations have seen increased interactions in terms of language influence. The Asians have influenced the Britons with their language and at the same time, the Britons impacted their language on the immigrating Asians. Migration has also a causal factor for the adoption of new farming, industrial as well as technological skills (Kalra and Sayyid, 2008). Statistics of the population of South Asians in Britain The southern Asians are the earliest people known to have settled in Britain, since the year 1850. The distinct types of the south Asians in the Britain region include those that came from Pakistan, India, Bangladesh, and Sri-lanka. The Chinese and the Japanese people are also present in Britain in large numbers. The current statistics indicate the Asians to consist of 15% of people from Pakistan, Bangladesh as well Sri-lanka. The Indians from southern Britain are also the largest part of the Asians in the British continents (35%). The trends of movement in the phases have shown a great increment according to the recent research. The recent years have seen many people from the four corners of the world desire to get their way into the Britain. The earlier waves are known to have trends that were rising in terms of the immigration population as well as movement and settlement reasons. Philosophical thinkers have tried to come up with explanations governing the recent immigrations into Britain. Most of the causal factors are because of political, social, as well as economic interests. Many scholars believe that the Britain has the best education system, therefore desiring to become part of the same. The economists have credited the country with excellent economic systems as well as financial management ones, thus making most people want an association with the powerful country. The Academicians have contributed to the recent developed immigration trends in Britain in their urge to compare the academic curriculum with other systems since the Britain systems are considered the best around the globe (Kalra and Sayyid, 2008). Influence on Britain by the presence of Asian community The style of life of the Britons has been greatly influenced by the immigration and settlement of the Asian community in the land. The culture of the Britons was ideally eroded as a result of rampant interactions with the Asians. The language was also ideally influenced by the mix of cultures where each culture had to learn the language of the other. A strong adaptation skill to the region was a demand for all people found in the British continent. The Asians are known to have a passion for music, arts and performances, theatre activities, factor which has long led to the establishment of experience economy centers. The establishment of the events industries including the tourism industry is a result of the increased interaction between distinct communities. The Britons were taught how to adopt the agricultural practices, which have long caused the increases experienced in the economic fields. The history and the present day immigration to the Britain has become an issue of concern i n the recent years. The U.S is one of the countries where population rise has also been an issue in the research reams. This is attributed to the in movement of people from other continents, predominantly the Asians, and specifically the Chinese and Japanese. The Chinese were the original immigrants in the 1850’s. Following the enactment of distinct laws governing immigration by the different ruling regimes in the Britain, four waves have been seen come into the Britain, the first beginning in the 1850. The second was in operation in the 1943 up to 1965. The third was found to operate in the 1965 and up to 1980, while the last rate from 1980s to the present day, constitutes the current immigration trends (Brown, 2007). Immigration emanates from the desire to boost the economic, social, as well as political status of a nation. It is also geared towards the achievement of better cultural conditions of the immigrants, for instance immigrant women in the Britain due to the alienation of culture, thus they are able to acquire life with freedom. Scholars are migrating to enhance their knowledge as academicians search for better curriculum. Industries like Japan and China move in search for industrial location and business contraction sites, as the traders seek ample trade partners across the globe. More over, the enactment of immigration laws in countries like the UK has made it possible for many immigrants to emerge. The impacts of immigrations include global technological advancements, urbanization, and industrial developments, in addition to the conflicts and culture linkages and alienations as in the current world. However, the Asians have left a mark in their rampant immigration trends to Britain (B rown, 2007). The rationale of the presence of the Asian community in Britain The presence of the Asians in Britain has had major positive and negative effects on the Britons, the immigrants as well as the entire country’s realms. The Asians are long known to possess a heart for development and making great industrial discoveries. Thus, the recent industrial advancements are known to have taken place partly because of the presence of the immigrants. The increment in the agrarian revolution and the agrarian shifts that have long taken place in Britain are attributed to the presence of the Asians in the region. Britain is today identified as one of the multicultural countries in the world due to continued presence of the Asians in Britain. Thus, alienation of cultures occurred to great extents such that mostly the existence of mixed cultures is prominent. The recent technological advancements have had their way due to the increased occupation of the Asians in Britain. The experience economy sector has been ideally improved due to the influence of Britain by the immigrant Asians. There has been development of arts, tourism, as well as the events industry (Brown, 2007). The recent industrialization trends have made it possible for the formation of linkages between the Asian and American continents, facilitating the movement of people from one corner to the other in search for better industrial linkages. These have made the Japanese and the Chinese people become rampant in the Unites states industrial realms, owing to the fact that they are industrial-minded people. These have moved and settled in the United Kingdom fostering for the best development patterns. The recent academic trends have also enabled the immigration of people from the Asian to the American continent. Thus, the recent immigration trends are composure of all kinds of people, and the population of the Britain has solely increased (Brown, 2007). Conclusion The history of Britain is marked by a continued presence and increasing trends of Asian occupation. The history of the Asian community in Britain portrays a long-term presence and increasing migrations, an area that has caused great concern among the researchers, academicians, as well as scholars. The recent statistics indicate the presence of large numbers of Asians in Britain, up to almost 50%. The presence of Asians has ideally influenced the political, social and economic life of the Britons and other cultures though has a very great economic rationale. More research should be conducted to reveal correct statistical figures of Asian community in Britain. Reference List Addison, P. and Jones, H., 2007. A companion to contemporary Britain, 1939-2000. MA: Wiley-Blackwell. Brown, J., 2007. Global South Asians: introducing the modern Diaspora. NY: Cambridge University Press. Kalra, N. and Sayyid, V., 2008. A Postcolonial People: South Asians in Britain. Columbia University Press. Spencer, I., 1939. British immigration policy since 1939:   the making of multi-racial Britain. NY: Routledge. Visram, R., 2002. Asians in Britain: 400 Years of History, Pluto Press. (Online). Available from fathom.com/course/21701766/index.html (Accessed April 15, 2011)

Sales Operations and Planning Assignment Example | Topics and Well Written Essays - 1750 words

Sales Operations and Planning - Assignment Example With a good reputation and dedicated service delivery, we are sure of conquering this new market. However, unlike in USA, we will have to adopt new strategies which will enable us coax and maintain a large pull of clients. Although we will only focus on business customers, we are sure of realizing a success which has of course been associated with our company since its inception. However, it will not be an easy task because it will be a challenging moment to our company. Therefore, in order to succeed, we will have to adopt well-researched appropriate strategies. As an organization, we will have to properly plan to sell our commodities to this new market. Among the most important activities to be undertaken to ensure a successful utilization of this market is the selling of products. As suppliers, we are always aiming at distributing our commodities to a team of target clients. However, before launching such a new market, it is the responsibility of the management to liaise with the Sales and Marketing Manger to conduct a market research in order to find out more information about the new market. Hence, it implies that, as pat of our promotional activities, we will have to conduct and intensive and rigorous research to enable us understand much about the clients’ attitudes, level of competition in the market and pricing strategies before settling on our target market (Kerin 117). Based on this, I would like to categorically state to you that we will settle on personal selling as one of our sales strategies. This means that we will have to recruit a team of sales executives who will have to traverse different regions of the country to communicate with our potential customers face-to-face. This, in our opinion, is one of the most innovative ideas which will enable our sales team to personally meet with our target clients, engage them in discussions and persuade them to buy from us.

Perception Management Essay Example | Topics and Well Written Essays - 1750 words

Perception Management - Essay Example Each person selects various cues that influence his perceptions of people, objects, and symbols. Because of these factors and their potential imbalance, people often misperceive another person, group, or object. To a considerable extent, people interpret the behavior of others in the context of the setting in which they find themselves. Research has shown that managers and direct reports often have different perceptions of the same events as illustrated in Table 1 (Allen, Plotnick, 2001). Managers and direct reports both act based on their perceptions, regardless of their accuracy. And that can create problems. Most people want to make favorable perceptions on others. This is particularly true in organizations, where individuals compete for jobs, favorable performance evaluations, and salary increases. The process by which individuals try to control the perceptions others have of them is called perception management. Individuals use several techniques to control others' perceptions of them (Schein, 1990). Some employees may engage in perception management to intentionally look bad at work. Methods for creating a poor perception include decreasing performance, not working to one's potential, skipping work, displaying a bad attitude, or broadcasting one's limitations. Why would someone try to look bad to others Sometimes employees want to avoid additional work or a particular task. They may try to look bad in hopes of being laid off, or they may create poor perceptions in order to get attention. Perception management seems to have an impact on others' perceptions. As long as the perceptions conveyed are accurate, this process can be a beneficial one in organizations. If the perceptions are found to be false, however, a strongly negative overall perception may result. Further, excessive perception management can lead to the perception that the user is manipulative or

I will add that myself it is a team collaboration, I dont neeed a Essay

I will add that myself it is a team collaboration, I dont neeed a cover page either - Essay Example Competence and Qualifications of Team Collaborator My educational background as graduating with a Bachelors of Science and Management, in conjunction with my work experience as a paramedic, has equipped me to prepare myself for the roles and duties as team collaborator. I have good communication, interpersonal, and leadership skills that have been developed through courses taken in the academe, such as: Communication Skills for the Human Services Professional and Human Motivation, among others. In this regard, with the BSM degree where management courses predominate, the functions of planning, coordinating, organizing and controlling have been learned, practiced and applied. These qualifications, traits, and skills make me competent to assume the role of a team collaborator to ensure that all group activities, consistent with the respective member’s duties and responsibilities are relayed, monitored, and any ensuing problems could be addressed, as needed. Reference Task Manage ment Guide. (2011).

Argon Oil: Benefits, Production and Exportation

Argon Oil: Benefits, Production and Exportation The Argon oil has become one of the tremendous most expensive oils in the world. It is as expensive as some cosmetics and is the subject of several patents in Morocco. This oil which is the source of income for residents of South-West of Morocco for centuries has been a renewed interest in the various discoveries of their important culinary virtues, cosmetic and medicinal uses. During this last decade, it has generates a significant evolution in the market, especially for its high quality. National development agencies and international and local cooperatives of argon oil which are Non Governmental Organizations (ONGs) have played a vital role in this expansion market of Argon by achieving primary objectives in order to improve the incomes of local people and conservation argon forest. Origin and traditional method of Argon Oil The origin name of Argon tree called Argania Spinoza is known by the one of the oldest trees in the world wide and the only place in the world where it still grows is in Southwest Morocco between Essaouira and Agadir. Moroccos liquid gold, the argon oil is excerpted. Approximately, twenty five million years ago, this tree developed into a specialist for like desert. Especially in dry regions, its life expectancy is in the mid two hundred years. However, epitome has already been found that are up to four hundred years old. Today, only thirty million trees are still left in Southwest Morocco, almost, an area of only eight thousand square meters, the argon tree has died out worldwide. Trials to establish the tree in other countries have remained unsuccessful. Scientists believe that the unique combination of Atlantic climate, desert and soil climate are what the argon trees need to survive. For the local Berbers is in fact, a tree of life. It supplies the families with virtually everything that they need fallen wood as fuel and fruits as food for the animals and the argon oil as high quality food and for traditional applications. The Argania Spinoza is perfect for a rough environment, subsisting heat, drought and poor soil. But It is rarely known outside Morocco, so many Moroccans themselves have never heard of it because it grows only in the south-west of the country in an area covering 700,070-900,000 hectares. Probably, within the area where the argon is about twenty two million trees which play a vital role in the food chain and the environment, though their numbers are declining. This tree is thorny and can reach heights of eight until ten meters, probably originated in Argana, north-east of Agadir .It lives longer than the olive and dont need cultivation. The leg of the argon is often twisted; often the goats clamber to find they needs and feed on the leaves and fruit. The fruit has a green, Greasy exterior like an olive. Inside, there is an extremely hard shell, which in turn contains one, three or four almond in form of shaped kernels. That why goats eat the fruit, the adipose part is digested but the nut remains. Finally the nuts are collected by farmers at the end to produce oil. The production of argon oil, which is still mostly done by traditional methods, is a lengthy process. Each nut has to be cracked open to remove the kernels, and it is said that producing one liter of oil takes 20 hours work. Argon oil is a bit darker than olive oil, with much reddish tinge. That can be used for cooking and is recommended to have various medicinal properties, like lowering cholesterol levels, help for stimulating circulation of blood in human body also strengthening the bodys natural defenses. Internationally, there is some interest in its possible cosmetic uses. The relic that we gained from the kernels after oil extraction is chocolate color paste called Amlou in Berber which is served as a dip for bread at breakfast time in Berber households. It flavor is similar to that of peanut of butter. The nut shells of the argon tree are used for cooking; the wood is also used decoratively in some of the edible boxes which are made in Agadir. The roots of the argon tree grow deep in search of water, helping to bind the soil and wearing away. The most families make their own argon oil in one purpose for general cooking. The problem is expensive to buy; others may use it more sparingly flavoring salads. A few of them drops stirred into couscous just before serving give it a expensive. The production of argon oil is still basically a cottage industry, certainty managed by women. The most of people believe that the oil became very known that can provide more employment in the region as well as improving the environment. They are sold in Bottles along the roadsides in Berber village, but are difficult to tell if they are authentic. The oil remain a high price, sellers are often tempted to dilute it with cheaper oils. Press-extraction Nowadays, we conclude increasing in important for oil produced for sale, as the oil will keep twelve until eighteen months and extraction is much faster. The use of mechanical presses, mixing of the dough and water is unnecessary and the dough can be directly pressed. All other steps remaining unchanged, the oil is obtained in about 43% yield that calculated from the kernels, only two hours are needed to get one liter of oil that preserves correct Solvent-extraction Laboratory and industrial objectives that argon oil can be produced from ground kernels by using any volatile lipophilic solvent and after evaporation of this latter, and one until three cycles of extraction, the oil is obtained in fifty to fifty five percent of yield. This type of extraction furnishes oil with unsatisfactory organoleptic properties compared to the traditional or press extraction; its exclusively prepared for one purpose like beauty. Argon oil has very good reputation for natural agent that nourishes the skin and prevents aging, so it is naturally contain rich in antioxidants, essential greasy acids, carotenoids, frolic acid, sterols, and polyphenols and contains a high concentration vitamin D. Argon Oils contains aquiline, a component that is rarely used in the treatment of cancers of the skin. The Components of this Oils that provide the skin and body with the nutrients they need to maintain their health and shine. Its traditionally, used for treating skin, hair and nails, prevent cellulite, and to treat skin influences. Scientific research has discovered that this typical oil restores the skins lipid levels that can lead of development in the level of nutrients and oxygen to cells of the skin that protects the tissue this composition of chemicals explains the willingness of many laboratories to make the component of their best-selling output. Eighty percent of argon oil is unsaturated. It contains eight essential fatty acids, which are the main Omega 9 and 6 which means leonic acid. The most essential is omega six that contain fatty acids called full unsaturated. Essential fatty acids protect the integrity of cells and evaluate the fluidity of the cell, which contributes to prevent moisture fail from the skin. Benefits of Argon Oil: The argon oil has multi benefit for our human bodies in the cosmetic industry have an anti-aging skin care product, anti-wrinkle skin care products and makeup products, so here we can found the benefit of this typical oil: Argon Oil have many Benefits good for Skin, it was very popular skincare product Among Women. That can Helps in Reducing the Wrinkles the skin. It Has Also shown to wax the elasticity and Tightening of the skin. That includes regeneration of the skin by revitalizing the cell functions that requires early skin aging due to pollution, smoking and sun. The benefits of argon oil on health For the Skin Also include reduction of skin irritation and inflammation. If a person is suffering from acne or chicken pox scars, application of argon oil has been shown in order to decrease thesis Blemish. For examples pregnant women can apply to avoid the onset of stretch marks. Its used also for hydrating the skin, Neutralize free radicals, Treat acne, and eczema. We found most people suffering for brittle of nails so they can make nails so strong buy their application of argon oil. Crinkly under eyes can be reduced by using argon oil on the eye with or without using your regular skin cream. Mineral makeup tends to dry skin. Hair benefits of argon oil we can get rid to frizzy hair forever with just three drops of argon hair Applied to hair. Split ends can be preventing used for damaged hair can be restored. Those have many Benefits for hair also include providing year Remarkable shine to dull hair. It not only avoided damage due to hair styling and outdoor activities, the purpose to improve the elasticity and decrease hair fail due to severance. Due to argon oil human bodies have many Benefits are not only limited to skin, hair and nails, drank Also the internal body to health. It Known to sooth and Provide Relief from bread due to rheumatism and arthritis. Argon Oil Has a Positive Effect Against cholesterol and atherosclerosis. IT Help protect the cardiovascular system. It beneficial in case of burn injuries. Argan Oil Benefits and innumeracy are Scientifically Proved Malthus, making it one of the MOST out after oil. The drawbacks of the oil include high price, limited supply and Its comedogenic nature. It is good for Oily skin and psoriasis tend to view it clog the skin pores, making it prone to acne. Moroccan Women Have Been using argan oil for centuries as a cosmetic product great and you try May Safely sacrifice part of the Argon Oil Health Benefits for yourself. Production of argon oil (2010): Between June and August, the cooperatives in southwestern Morocco harvest the ripe fruit. The production of argan oil is a long process. For oil, argan nuts pass through a series of operations and transformations: The pulping of the fruit: dried pulp is separated from the nuts by crushing The breaking of the shell to remove the almond, the nut is opened using two stones For cooking oil, the almond roasting at low heat in the flat earth: this operation consists in evaporating water causes the destruction of saponins and other substances not restraining oil lipid emulsion in the cell sap dries up all the almonds to give them a nutty The crushing the nuts in a special grinding stone gives Argan oil and a paste; The mixing of the dough with a little warm water; Pressing the dough by hand: this operation gives Argan oil using traditional methods and a brown cake as residue. Finally, to make 1 liter of argan oil, it takes about 2 kg of kernels from 40 kg of fruit (a small annual production of ten argan tree) Argan Oil: International Ambitions Argan oil, a major social and economic According to the Department of Water and Forests, the argan tree (Argan oil) allows the livelihood of 3 million people in the south of the Kingdom. In addition, it provides 20 million workdays per year. Its operation is indeed an income generating activity and has always had a socio-economic function. But it is only since the 90s that the industry was structured through the establishment of women cooperatives specialized in the production of argan oil, whose numbers have multiplied over the years. According to figures provided by the stakeholders, there are currently in the region of Souss fifty argan oil cooperative, but only twenty are active. Of these, fewer than a dozen are mechanized. The area although changing, is marked by some failures. In general, cooperative production of argan oil are marked by poor management and marketing experience problems. 220.000 Ha in 2020 A production of 340,000 tonnes of oil Investment planned 6 billion DH ITS official. Morocco will produce much more olive oil and has the capacity to do so. Aziz is Akhannouch Minister of Agriculture, which confirms this. He said the program contract signed between the state and professionals in the olive sector, on the eve of Siam, is the planting of 540,000 hectares of olive trees to reach 1,220,000 ha in 2020 and a production of 340,000 tons of oil. The planned investment in this connection is 6 billion DH. An investment which shows that the olive branch with its achievements and constraints is one of the priority fields of Green Morocco Plan. In fact, the olive tree, symbolic of the agricultural landscape of Morocco covers an area of approximately 620,000 ha. Its culture is an important socioeconomic role in various agricultural areas of Morocco. Agricultural activity in this sector at the national level can generate 15 million work days, the equivalent of 55,000 permanent jobs and guarantee supply crushing units. For Noureddine Ouazzani, director of the olive AGROPOLE Meknes, the development of this culture for various strategic areas of economic development of our country (agriculture, industry, commerce, culture, tourism, environment, energy and health). Despite the importance of these elements, the average national production (70,000-80,000 tons of olive oil and 100,000 tons of table olives) does not reflect the potential of olive various agricultural areas of Morocco. This production of olive oil contributes only about 16% of the countrys deficit in vegetable oils. It should be noted that Morocco imports annually about 330,000 tons of edible vegetable oil worth about 2 billion dirhams. Exportation of argan oil: It is absolutely prohibited grain exports argan or at least tax them, as this reduces the competitiveness of the Kingdom, said the newspaper columns of Casablanca Zoubida Charrouf an academic long been involved in the sector. The paper stresses that the protection of the Moroccan production, be it almonds or oil which is extracted through the establishment of an appellation of origin because there are huge theft. But Charrouf is not alone in sounding the alarm. The Economist cites other professionals who lament that many countries are importing the almonds in Morocco to produce argan oil at home. Abroad, especially in Europe, we are left with oil made in different countries such as Tunisia, France, Spain and Israel, we read about it. It recalls in particular that Israel has planted a hundred hectares of argan in the Negev desert in 1984 and it seems he has become a preferred supplier of major cosmetic laboratories in northern countries. According to The Economist, the most blatant theft that nobody has responded, is the trademarking Argan by a company in the French National Institute of Industrial Property since 1983. Such protection, says it concerns the perfumery, cosmetics and hygiene. Thus, under current regulations, no one has the right today to market or use a mark containing the word Argan, the article notes. In addition to obtaining a geographical indication for argan oil, The Economist points out that the development of the industry and the preservation of Moroccan production also pass through the reforestation of argan forest, especially since the we recorded approximately 600 hectares lost per year and reduce the area could be achieved by 2007, between 32 to 42 per cent of the current estimated 800,000 hectares area. An effort is being undertaken in this area, including a reforestation program currently underway. Conclusion: As a conclusion, I can say that the boom that Argon oil is facing has made some families increase their wealth. Due to the development that this market is facing, some households are now storing more Argon fruit and considering it ascash from their houses. Now, because the price of Argon oil is increasing in weekly souks, so people more likely send their children to school, especially their daughters which were nit able to access to the education few years ago. However, the results of this survey show that households do not show a collective behavior of long-term maintenance of the forest as they continue to engage in aggressive techniques for collecting fruit (shaking down) and greater use softwood Argon oil for energy. Overgrazing aggravates the problem because the households benefiting from the boom argon continue to invest in goat farming very threatening to the argon forest. There are many organizations set by womens cooperatives which support the production of Argon oil. Those organizations help the economy improve and are good ways to advrtise not only the Argon Oil, but also give a good image of Morocco. However, the main problems hampering the proper functioning or sustainability of those cooperatives are the problems of good governance, illiteracy of the women members, competition from private companies, availability of raw material (argon fruit) and forest degradation. This last problem is the central axis of awareness sessions adherent at the cooperative. According to some observations and recommendations taken from a study done in 2008; the low availability of fruit production of argon in 2008 led to a dramatic increase in prices of all products of argon (fruits, nuts, and oil are amending). The emergence of a new market are amending demanding in terms of quality (through uncollected are amending the goats) is likely to reduce pressure on forest goats at the Agdal season (May-September). This new market trend has encouraged households to reduce the production cost by merely selling at the production price. The sale of argon oil is less profitable. However, this problem of availability of argon fruit has become difficult for cooperatives, so they do not have sufficient stocks of fruit. Given the importance played by cooperatives in the production value of argon oil through its accessibility to high-value markets (export) and in educating people on the interest of forest conservation .It is important to pay more attention to the development of cooperatives including through training of their leaders and women members and especially to protect them from competition from private companies through the certification of their products and research of marketing channels at the national and international levels(trade fair, large distributions, cosmetics and pharmaceutical companies, ). The Protected Geographical Indication (PGI) of argon oil recently formally requested by the AMIGHA under the new law 25/06 on the distinguishing marks of origin and quality would be very useful for improving the value of argon oil and especially for the protection of producers cooperatives of argon oil scam cons of private companies. Finally the most important challenge remains to change the perception of residents a vision for protecting trees in the short term in order to improve fruit production for the longer term vision for forest conservation. This will happen only if people become aware of the importance of having such a magic trees. The awareness can be done via the media,in souks, mosquesà ¢Ã¢â€š ¬Ã‚ ¦Also at primary and secondary schools,special lectures regarding this subject can be done to young students. News: this year 2010 *Argon oil, the new gold of Morocco (January 28, 2010) Argon oil, the new economist Morocco, argon oil crop Morocco,: Some call it the new gold actually Morocco, argon oil. Berber women use it for generations as an ingredient for cooking or as a cosmetic product; today the European or American is gradually replacing their creams by this magic oil and 100% natural. On the websites that sell products *Preserving the Argon in Morocco (February 06, 2010) Morocco argon Arabic: Saving the argon tree in Morocco is a tree that tolerates harsh conditions to survive, but he too needs water, the argon tree, the species native to Morocco and which currently covers 10% of the forest area of Morocco, was the focus of the general assembly of the Mohammed VI Foundation for the preservation of this tree * Morocco King Mohammed VI chairs a council of minister in Tetouan (March 6, 2010) Med 6 tetouan, Cabinet Morocco 2010 Morocco Board minister 2010: At a cabinet meeting chaired by King Mohammed VI of Morocco in Tetuan, who are 73 texts were the order of the day in various fields. Draft laws, draft decrees and some thirty national agreements, all on very diverse topics as economic development and tourism Khenifra   9 projects scheduled in the town of Tounfit in 2010As part of the National Initiative for Human Development (NIHD) for the year 2009, 9 projects will emerge in the rural town of Tounfit (village of the Middle Atlas, central Morocco). Projects with a total cost estimated at 1.060 million dirhams, we learn from the provincial committee of human development Morocco Approval by a majority of the Finance Bill 2010Finance Act 2010 in Morocco,: With 69 votes for, 10 against and 27 abstained, the 2010 budget was passed by the House of Councilors in Morocco. The draft budget law for 2010, in Morocco, was adopted yesterday by a majority in the House of Councilors. The Minister of Economy and Finance. ICMD 1.3 million euros to fund 7 projects in Morocco adememaroc, participate in projects Morocco, argan trees VTS,: Under the Joint Initiative on Migration and Development (ICMD) driven by the EU and the UN, an amount of 1.3 million euros will be dedicated to funding for 7 projects in Morocco. This significant funding to Morocco, it is an envelope of 1.3 million euros has been earmarked by the European Union Bibliographie: http://www.algerie-dz.com/forums/archive/index.php/t-124416.html

Rita M. Gross Feminism and Religion Essay -- Rita Gross Feminist Pape

In her book Feminism and Religion, Rita M. Gross provides readers with an introduction to the need for, and benefits of, androgynous scholarship in the field of religious studies. Gross strives to make readers aware of the dangers of androcentric, Eurocentric scholarship. Moreover, she advances the claim that, â€Å"properly pursued, the field of religious studies involves study of all major religions found in human history† and an equal representation of both men’s and women’s religious experiences (Gross 1-4). Because androcentrism has permeated both religion and scholarship for the greater part of history, Gross strives to correct and augment this perspective with illuminating examples of what she deems â€Å"proper† religious scholarship – scholarship that includes the experiences of women. Ultimately, Gross believes that â€Å"feminist scholarship requires the study of the actual lives and thoughts of women† (Gross 81) and that â₠¬Å"the diversity within feminist theology and spirituality is its strength† (Gross 49). The anthology Her Voice, Her Faith: Women Speak on World Religions (Arvind Sharma and Katherine K. Young, Editors) is a glowing example of the type of religious scholarship Gross, and others like her, fought so tenaciously to bring into being. In the introduction to Her Voice, Her Faith, Young expresses a desire akin to Gross’: When both the male and female voice become of equal strength†¦ we may begin to see for the first time three-dimensional religious worlds — fully of the two genders (and multiple cultures) but also of the human dimension that transcends their particulars†¦ This goal, of stereophonic sound, I hope, will inform the religious voices of the future (Sharma 9). Sharma and Young deftly assembled the... ...of the â€Å"stereophonic sound† Young, Gross and other feminists yearn to hear, â€Å"informing the religious voices of the future† (Sharma 9). Bibliography Gross, Rita M. Feminism and Religion. Boston: Beacon Press, 1996. Heschel, Susannah. â€Å"Judaism.† Her Voice, Her Faith: Women Speak on World Religions. Ed. Arvind Sharma and Katherine K. Young. Boulder: Westview Press, 2003. 145-167. Narayanan, Vasudha. â€Å"Hinduism.† Her Voice, Her Faith: Women Speak on World Religions. Ed. Arvind Sharma and Katherine K. Young. Boulder: Westview Press, 2003. 11-57. Sharma, Arvind and Katherine K. Young, Ed. Her Voice, Her Faith: Women Speak on World Religions. Boulder: Westview Press, 2003. Wong, Eva. â€Å"Taoism.† Her Voice, Her Faith: Women Speak on World Religions. Ed. Arvind Sharma and Katherine K. Young. Boulder: Westview Press, 2003. 119-143.