Reality Television Essay - 1638 Words

Reality Television When Philo T. Farnsworth invented the electric television, he probably did not think that it would be used to show people eating bugs, finding husbands based on votes of viewers, or living on deserted islands. But that is exactly what you can see any given night on television now. This newest form of television programming fad is the reality television genre. Reality television is now on every station, every night, everywhere. The web page Fact Monster credits the beginning of reality TV as beginning around 2000 when a little reality game show called Who wants to be a Millionaire hit television screens. Millionaire saw the rebirth of game shows but also started the most popular television genre in years. Some say†¦show more content†¦Not actual reality, because actual reality is boring, and in actual reality people aren’t eating weird stuff or living on desert islands. But these shows are a form of â€Å"reality† suitable to make fairly interesting TV. When thinking about reality TV and its rise to popularity there are two shows that come to mind. The first is the creative Survivor. Survivor is an hour long show that came on in 2000 on Thursday nights at 9:00 PM on CBS and quickly became one of the networks highest rated shows. Hosted by Jeff Provst, the smug, good looking yet rugged host, the gimmick of Survivor is that 20 people are deserted in the wild in two groups that they call â€Å"tribes† and are forced to build shelter, provide food for themselves and then every week participate in a challenge to win immunity. Those who do not win immunity are then open to be voted off by the tribe. The final person to not get voted off receives 1 million dollars and fifteen minutes of fame. Another show that helped cement the reality TV genre is NBC’s Fear Factor, a usually half hour show which shows on any night where a push in the adult 18-49 demographic is needed. Fear Factor is the show that comes to mind when thinking of reality TV and eating. Joe Rogan hosts the show; a muscle bound semi-celebrity who isShow MoreRelatedThe Reality Of Reality Television882 Words   |  4 Pages What is it about these reality shows such as: Keeping Up with the Kardashians, Bad Girls Club, and The Real Housewives that we cannot stop watching? After watching reality shows like this, it leaves people craving the next episode of the next week. Reality television producers are exploiting people by giving the public a â€Å"sense† of reality but not the real version of it, but rather exploit people and use stereotypes to make money for entertainment. The specific points of this argumentRead MoreThe Reality Of Reality Television Essay1697 Words   |  7 PagesRea lity television has taken off over the past few years bringing shows to the airwaves such as the Bachelor and Breaking Amish. One of the more successful reality television shows, which is going off the air after this season, is Duck Dynasty. The show features a cast of redneck white males who have created a fortune making handmade duck calls. Their wives are the typical stay at home moms who cook and clean the house, or as Uncle Si would say, wifely duties. The show is shot in West Monroe, LouisianaRead MoreThe Reality Of Reality Television936 Words   |  4 PagesThe reality show phenomenon Have you ever wondered what attracts millions of Americans each week to watch this cultural phenomenon know as reality television? It first started in 1948 when Allen Funt created a TV series called Candid Camera, this is the first known reality television show series. â€Å"Reality television episodes have increased up to 57% of all television shows that can be found on your TV guides† (Shocking). Big Brother was one of the first successful and most viewed reality televisionRead MoreThe Reality Of Reality Television Essay1985 Words   |  8 PagesWe do not normally question the types of reality television shows we like to watch. This is because over the years, reality television has dramatically increased therefore making it close to impossible to avoid this genre of television. Reality television has grown to be a part of America’s everyday norm and can always be found being talked about on the Internet, social media, magazines, etc. One of the first examples of real ity television was in 1973 when â€Å"An American Family† first aired. The showRead MoreThe Reality Of Reality Television1499 Words   |  6 PagesAgainst Reality TV For close to a decade, the ethics behind the existence of reality TV have been questioned. While there are ardent viewers of reality TV, researchers and other scholars disapprove them, and claim that the world would have been in a better place. Reality TV shows, especially in America, are extremely profitable to media owners, and this has increased their popularity in the recent years. The main target audience for these shows are teenagers and women, who spend a lot of time discussingRead MoreThe Reality Of Reality Television991 Words   |  4 PagesWe see content on television every day either to see the news, watch a movie, series or any program we would like to watch. Television give us a different and visually perfect way of entertainment. Reality television is a genre of television which seems to be unscripted showing actions of â€Å"real life†. The viewer sees the reality shows for entertainment but neither the pressure, competitiveness nor loneliness that lives in imagines. To be real -time and people- admiration from viewers, thinking thatRead MoreThe Reality Of Reality Television927 Words   |  4 PagesBehind the Reality of Reality TV There are many different opinions when the subject of reality television is discussed. Although reality television shows are thought to be negative they really are just mindless entertainment. Many can argue that these shows are misleading and disturbing. On the other side of this, people merely use these shows for entertainment and allow people to forget about stress in their lives. The cause of these different opinions is a result of different age, gender, religionRead MoreThe Reality Of Reality Television1511 Words   |  7 PagesReality TV is defined as television programs in which real people are continuously filmed, designed to be entertaining rather than informative.(Dictionary) As we all know, in today s world we are presented with numerous Reality TV Show such as Keeping up With the Kardashians, Basket wives and The Real Housewives of Miami. These shows give a false message to their viewers of what is reality and what is purely entertainment. Many reality programs create an artificial environment for the show thatRead MoreThe Reality Of Reality Television Essay1973 Words   |  8 PagesIntroduction Reality television has turned into a noteworthy piece of our way of life. The shows are described to be fun, engaging and acquaint society with new points of view. In the wake of a monotonous day at work, it s decent to return home and watch something careless on television, while unwinding. While the debate that violence in the media is making for a brutal culture has been made a million times, sometime recently, I am striving to make an alternate relationship. As we are aware, theRead MoreThe Reality Of Reality Television Essay1287 Words   |  6 PagesReality television is now one of the most consumed television genres broadcasted to the general public. Reality television has become more about mindless watching and creating the most unrealistic environment possible, rather than creating a show for an important purpose. Today, shows like Beauty and the Geek, Big Brother, and every other reality show fit into this mold, but when viewed critically lessons appear. In the case of TV t oday, reality shows depict an altered reality because of the unrealistic

Good Will Hunting Analysis - 1921 Words

Art often represents the challenges overcome by individuals as they search for life meaning. Gus Van Sant’s Good Will Hunting, released on12 March 1998, follows the story of protagonist Will Hunting, played by Matt Damon, who has Attachment Disorder. Abused as a child, he has trouble developing meaningful and appropriate relationships with adults and women. F. Scott Fitzgerald’s â€Å"The Great Gatsby†, published on 10 April 1925, is a story told by the involved narrator Nick Carraway, who was once Jay Gatsbys neighbour. Over the course of a summer on Long Island, Carraway reflects on the incidents of the roaring 20s. Fitzgerald’s famous romantic tale explores, Jay Gatsby, a financially successful man that is motivated by his intense desire†¦show more content†¦An orphan and a genius, who hid his talents, Will grew up in contemporary Boston and befriends a group with no future, resulting in a police record withâ€Å"multiple assaults, theft, imp ersonating an officer† and Will’s arrest. There is no doubt Will is â€Å"wicked smart† with a lot of fear and in the film, Van Sant unravels how he escapes these fears. The fear of never fulfilling their potential dangles over the minds of Jay and Will. Will’s reluctance to embrace the opportunities that the professor offers at MIT is rooted on old psychic wounds. Gatsby, while does not face any bodily traumas like Will, must find a way to recover from the emotional pain resulting from betrayal by a woman he loves. Fitzgerald and Sant both use secondary characters to help protagonists overcome their past. Jay has the support of his neighbour, Nick Carraway a â€Å"tolerant, open minded, quiet and a good listener†, well suited to narrating the story as he tells the reader. As a result of this relationship, Jay and many others find confidence in telling their stories and secrets to Nick. Similarly, Sean McGuire (played by Robin Williams), a characte r with his own traumatic history, mentors Will and shows him a a new perspective on life, revealing to the audience what it is like to experience things instead of read about them, like Will does. This dichotomy is explained in a deeply emotional scene when Sean softly explains;Show MoreRelatedMovie Analysis Good Will Hunting4752 Words   |  20 Pagesï » ¿ Movie Analysis Sociological Perspective: Good Will Hunting SOC103 A Ms. Lim Siow Fei Dier Pulatov J14016731 Aiman Azri Azmi J14016347 Jeffry Tlerey Lister J14016755 Content: 1. Introduction 3 2. Synopsis 3 3. Structural Functionalism 4 4. Social Conflict Read MoreGood Will Hunting Film Analysis808 Words   |  4 PagesVu Nguyen English Composition I Mr. Dylan Travis RELATIONSHIPS IN GOOD WILL HUNTING Good Will Hunting is an interesting story of a young genius orphan growing in a slums of South Boston with a group of best friends, written by Matt Damon and Ben Affleck and directed by Gus Van Sant. In this film, Will Hunting is the main character played by its father Matt Damon who is trying to himself identify his value in the world. He is not a normal teenager, he has a special ability that called the â€Å"photographicRead MoreMovie Analysis : Good Will Hunting 1553 Words   |  7 PagesTrevor Burkhead Professor Nyfeler EN 211 22 February 2017 Analytical Essay on the Movie â€Å"Good Will Hunting† I have watched a considerable number of movies this semester so it was hard to choose which one to analyze. It came down to â€Å"Remember the Titans† or â€Å"Good Will Hunting†. However, the movie that I will be analyzing is â€Å"Good Will Hunting†. The reason I chose this movie is that it can be analyzed in many different ways. I will be analyzing different scenes of the movie and analyze them fromRead MoreFilm Analysis Of Good Will Hunting1528 Words   |  7 Pagesâ€Å"GOOD WILL HUNTING† MOVIE (1997) Will Hunting, a 20-year-old janitor at a college, is a mathematics genius who underage drinks with his friends. In the college where he is the janitor, a professor has written an impossible equation that Will goes and resolves. No one really knows who did it and when the professor finds out who resolved it, Will Hunting runs into more trouble, as he engages in a fight along with his friends and ends up punching a cop, this lands him in court room in front of a judgeRead MoreCharacter Analysis : Good Will Hunting700 Words   |  3 PagesFor this Case Study I chose fictional character Will Hunting from the award winning movie Good Will Hunting. Will Hunting was born in a poor region of south Boston, Massachusetts, an orphan, who lived with a very abusive alcoholic foster dad. As a kid, Will was subdued to frequent physical abuse by his foster dad, between getting beat with a wrench, and having cigarettes put out on him, Will dealt with a lot at a young age (James A. Frieden). Will wasnt dealt the best hand, when it came to a childhoodRead MoreMovie Analysis : Good Will Hunting1952 Words   |  8 Pagesgreat film, Good Will Hunting offers a great basis for which linguistic studies regarding dialect can be done. The film offers a great contrast in characters from â€Å"Southie† to prestigious high-class individuals. While there is a noticeable difference in the dialect used, the focus is primarily on stereotypes between the lower and upper-class individuals. Language and dialects help to reinforce the stereotypes regarding socio-economic classes. The division of dialect in Good Will Hunting reflects theRead MoreEssay about Analysis of Good Will Hunting4243 Words   |  17 PagesAbstract This paper will discuss this students perception, study and analysis of the character Will Hunting, in the movie Good Will Hunting. (Affleck and Damon, 1997) It will share the results and conclusions about the character of Will Hunting reached by this author, citing the methods and theories used to reach said results and conclusions. The report will provide a brief overview of the character, a cultural description of the character, discuss the characters personality development fromRead MoreEssay on Analysis of the Film Good Will Hunting766 Words   |  4 PagesGood Will Hunting The movie Good Will Hunting shows a dramatic relationship between a teacher and student and also relationships between fellow teachers. The film helps you grow with the characters in order to anticipate and acknowledge the ways in which they interact with one another. It also incorporated the way that egos develop and arise due to relationships and how they can interact with the daily lives of people. Read MoreEssay about Good Will Hunting Character Analysis2165 Words   |  9 PagesIntroduction Social- Cognitive theory believes that humans are individuals who are capable of proactively making things happen to assist in their own development (Parajes, 2002). In Good Will Hunting, Will Hunting did not believe that he was able to make a positive change in his life. Will is a prodigy, particularly in mathematics, who did not recognize his gift. He was born and raised in the slums, where he is now comfortable. He was abandoned by his parents and in and out of numerous foster homesRead MoreAnalysis of the Film Good Will Hunting Essay2156 Words   |  9 PagesGood Will Hunting is the graceful tale of a young gentleman’s struggle to find out where he belongs in the world, by first finding out who he himself is. In this film, Matt Damon takes on the role of a disturbed genius that has a keen understanding of the deepness of human character. The film is a voyage through the mind of Will Hunting as he is required to undergo psychotherapy as an alternative to serving jail time . With the assistance of a psychologist, played by Robin Williams, Will learns about

Houses as Motif Kate Chopins the Awakening Free Essays

string(34) " to be tacit and self-understood\." Houses as Motifs in Kate Chopin’s The Awakening Linda Catte Dr. Kathryn Warren ENGL 2329: American Literature March 22, 2012 (KateChopin. org. We will write a custom essay sample on Houses as Motif: Kate Chopins the Awakening or any similar topic only for you Order Now ) (Krantz’s Grand Isle Hotel Picture of painting by Tracy Warhart Plaisance) (Reflechir: Vol. 1. Les images des prairies tremblantes: 1840-1940 by Cheniere Hurricane Centennial Committee) It is not new or unique that an individual is looking for one’s purpose and meaning in life. Nor is it unique that men and women imitate the norms of society. In Kate Chopin’s novella, The Awakening, Edna Pontellier, the antagonist, knocked against the societal norms of the late 1800’s. Houses represent Edna’s search for her inner self. The houses which Chopin uses in The Awakening come in pairs which contrast each other. Chopin uses the bird cage and the bath-house to illustrate imprisonment and freedom. The house on Grand Isle and the small house on the Cheniere Island represent restlessness and awareness. The grand house on Esplanade Street in New Orleans and the small house located just around the corner demonstrate confinement and control in contrast with freedom and independence. Each house brings to light different aspects of Edna’s personality as she searches for her inner soul and finds new awakenings along the way. As various houses are presented by Chopin, each will provide insight into Edna’s search for meaning in her life. In order to better understand Edna’s state of mind as Chopin begins The Awakening, the norms of society needs an explanation. Mr. Leonce Pontellier demonstrates characteristics of a husband who fits the societal norm of 1899 when The Awakening (Chopin) was written. Behaviors by Leonce are displayed in the opening chapter of Chopin’s novella. There are bird cages with a talking parrot and a singing mockingbird, hanging on the porch of the main house at Grand Isle. â€Å"Mr. Pontellier, unable to read his newspaper with any degree of comfort, arose with an expression and an exclamation of disgust. † (Chopin, ch. 1) Leonce had the freedom to walk away from an irritation and find solace elsewhere. â€Å"Mr. Pontellier had the privilege of quitting their society when they ceased to be entertaining. † (Chopin, ch. 1) The bird cage represents imprisonment, the birds represents how individuals in society mimic what is repeated over and over. Although every word is not equally understood and interpreted by all, the words still have a meaning. (http://office. microsoft. com/en-us/images) Edna and Leonce were interpreting different meanings from what society expected. Edna had the burden of imprisonment because of the societal norm. Leonce had flexibility and freedom. He was a businessman with a wife and family that was expected to behave in such a manner that would exhibit appearances of a proper marriage and family. An illustration of Leonce’s attitude is revealed in Chapter One of Chopin’s book, a few specific examples are, â€Å"†¦looking at his wife as one looks at a valuable piece of personal property †¦,† â€Å"†¦perhaps he would return for the early dinner and perhaps he would not. and â€Å"If it was not a mother’s place to look after children, whose on earth was it? He himself had his hands full with his brokerage business. † Leonce viewed himself as important, the roles of society were rigid and fixed in his eyes, and certainly to his advantage. (http://office. microsoft. com/en-us/images) Edna did not have the freedom to detach herself as her husband did from unwanted annoyances. Her escape to the bath-house provided as much freedom as Edna could possess at the time. â€Å"†¦had no intention of bathing; they had just strolled down to the beach for a walk and to be alone and near the water. (Chopin, ch. 7) Lounging at the bath-house on the beach with her friend, Madame Ratignolle, is when Edna realized realities about her marriage and children. Her life was now somewhat predetermined because of her own rash decision to marry Leonce out of rebellion against her father and sister Margaret. â€Å"Add to this the violent opposition of her father and her sister Margaret to her marriage with a Catholic, and we need seek no further for the motives which led her to accept Monsieur Pontellier for her husband. † (Chopin, ch. ) She desired passion as expressed in her daydreams prior to marriage, â€Å"It was when the face and figure of a great tragedian began to haunt her imaginati on and stir her senses. The persistence of the infatuation lent it an aspect of genuineness. The hopelessness of it colored it with the lofty tones of a great passion. † (Chopin, ch. 7) But she had no passion in her life. â€Å"As the devoted wife of a man who worshiped her, she felt she would take her place with a certain dignity in the world of reality, closing the portals forever behind her upon the realm of romance and dreams. † (Chopin, ch. 7) (http://office. icrosoft. com/en-us/images) Marriage did not bring fulfillment or satisfaction to Edna’s life, nor did being a mother. â€Å"She would sometimes gather them passionately to her heart; she would sometimes forget them. † (Chopin, ch. 7) When her children were away with their grandmother, they were not missed by their mother. â€Å"Their absence was a sort of relief, though she did not admit this, even to herself. It seemed to free her of a responsibility which she had blindly assumed and for which Fate had not fitted her. † (Chopin, ch. 7) What mother forgets her children and does not miss them when they are gone? Edna was searching for meaning in her life, she wanted happiness. (http://office. microsoft. com/en-us/images) (http://www. loyno. edu/~kchopin/Album10. html) Vacationing at the house on Grand Isle is where Edna’s dissatisfaction with her own life is brought to the reader’s attention by Chopin. â€Å"An indescribable oppression, which seemed to generate in some unfamiliar part of her consciousness, filled her whole being with a vague anguish. It was like a shadow, like a mist passing across her soul’s summer day. It was strange and unfamiliar; it was a mood. † (Chopin, ch. ) Leonce’s role as a husband was unchanging, â€Å"†¦her husband’s kindness and a uniform devotion which had come to be tacit and self-understood. You read "Houses as Motif: Kate Chopins the Awakening" in category "Essay examples" † (Chopin, ch. 1) Spending her summer vacation with the Creoles opened Edna’s eyes to a whole new society. â€Å"A characteri stic which distinguished them and which impressed Mrs. Pontellier most forcibly was their entire absence of prudery. † (Chopin, ch. 4) Edna had been raised in a strict religious Presbyterian home by her father. (Chopin, ch. 22) Edna’s new acquaintances stirred new thoughts, there was an inner conflict within her. Unspoken expectations were present for societal norms to be followed for a devoted wife and mother, those like her new friend Adele Ratignolle. Edna longed to be her own person, depart from what is expected of her and discover what or who makes her happy. As more and more of Edna’s days were spent together with another new friend, Robert, she missed him when he was not around. â€Å"She missed him the days when some pretext served to take him away from her, just as one misses the sun on a cloudy day without having thought much about the sun when it was shining. † (Chopin, ch. 0) Mademoiselle Reisz impacted Edna, it started when she heard her play the piano at the grand party in the main house on Grand Isle. â€Å"Edna was what she herself called very fond of music. † (Chopin, ch. 9) As she heard the chords, she would envision in her mind what each piece of music was saying to her. But with Mademoiselle Reisz, it was different. Her emotional response was something she had never experienced. â€Å"The very first chords which Mademoiselle Reisz struck upon the piano sent a keen tremor down Mrs. Pontellier’s spinal column. † (Chopin, ch. 9) It was the exact emotion in which she was searching. But the very passions themselves were aroused within her soul, swaying it, lashing it, as the waves daily beat upon her splendid body. † (Chopin, ch. 9) It was that night Edna learned to swim; it was that night she did not do exactly what her husband asks of her. (Chopin, ch. 10) It was the house on Grand Isle that first awakened Edna to new thoughts and feelings. (http://www. loyno. edu/~kchopin/cheniere. htm) The next morning, Edna and Robert went to Cheniere Island. Edna’s behavior and attitude began to transform. She took steps of boldness by sending for Robert to go with her to Cheniere. She had never sent for him before. † (Chopin, ch. 12) On the boat ride to the island, Edna felt a sense of freedom, â€Å"†¦fel t as if she were being borne away from some anchorage which had held her fast, whose chains had been loosening-†¦Ã¢â‚¬  (Chopin, ch. 12) She began to daydream of a life where she was alone with Robert. She shared this imagined world with him as her flirtation intensified. (Chopin, ch. 12) When they reached the island, they fulfilled the intended purpose of the trip by attending mass at Our Lady of Lourdes. The freedom Edna had experienced on the boat ride was stripped from her as she sat in the church. †¦her one thought was to quit the stifling atmosphere of the church and reach the open air. † (Chopin, ch. 13) It was at this time that Robert took Edna to a small house on the island where she naps and discovers another facet of herself. Once she awakens, she and Robert have dinner outside the small house, the evening approaches, they do not want the day to end. â€Å"It was very pleasant to stay there under the orange trees, while the sun dipped lower and lower. (C hopin, ch. 13) Upon their return from Cheniere Island, Edna separates herself so that she can be alone to ponder her escape. The escape to the little house that gave her a taste of peace and contentment. â€Å"She could only realize that she herself-her present self-was in some way different from the other self. † (Chopin, ch. 13) (http://office. microsoft. com/en-us/images) Upon return to the grand house on Esplanade Street in New Orleans, Edna brought with her disappointment and heartache. She had not planned on Robert’s sudden departure to Mexico. As her life was becoming more self absorbed, she wanted Robert to remain part of her life. She was aware of her infatuation with him and reacted emotionally to his absence. †¦she had lost that which she had held, that she had been denied that which her impassioned, newly awakened being demanded. † (Chopin, ch. 15) Being home in the grand house where Leonce displays his possessions with such pride, left Edna feeling trapped and imprisoned. Her summer experience changed how she wanted to live her life. When Leonce was ready for life to b e back just like it was before, Edna displayed behaviors of rebellion. She was not going to receive visitors on Tuesday afternoons any longer, she was not going to dress as expected for dinner, and she was not going to lead her life controlled by her husband. Chopin, ch. 17) bb (katechopin. org) Leonce was appalled at Edna’s sudden change in behavior. There were societal norms that were important to Leonce. He did not want their friends to think they did not behave properly. â€Å"†¦people don’t do such things; we’ve got to observe les convenances if we expect to get on and keep up with the procession. † (Chopin, ch. 17) The Esplanade house represents confinement and control over Edna. With her new found awakenings, she had no desire to return to the ways of her old life. â€Å"She resolved never to take another step backward. † (Chopin, ch. 7) Her thoughts remained with Robert. â€Å"She had tried to forget him, realizing the inutility of re membering. But the thought of him was like an obsession, ever pressing itself upon her. † (Chopin, ch. 13) (katechopin. org) Edna moved forward with confidence but still did not find the independence she was desiring. Leonce found her behavior â€Å"†¦odd, she’s not like herself. † (Chopin, ch. 22) â€Å"Her whole attitudetoward me and everybody and everything-has changed. † (Chopin, ch. 22) Leonce had concerns about his wife but left her alone upon the advice of Doctor Mandelet. He moved forward with his own (katechopin. rg) life and took a business trip to New York. Edna thought she might miss him , but found â€Å"†¦a radiant peace settled upon her when she at last found herself alone. † (Chopin, ch. 24) Her children were in Iberville with their grandmother. But this peace was short lived. She still did not have Robert. She looked to activities and relationships to find fulfillment in her life. But none provided the contentment and sati sfaction she desired. (Chopin, ch. 25) While Leonce was away, Edna made a spontaneous and rash decision , while on a visit with Mademoiselle Reisz, to move into her own house. (Chopin, ch. 6) The small house was located just around the corner from their home on Esplanade Street. â€Å"It looks so cozy, so inviting and restful†¦I’m tired looking after that big house. It never seemed like mine, anyway-like home. † (Chopin, ch. 26) It was this small house where Edna was certain she would find peace and happiness. She would find what this cozy house represents, â€Å"freedom and independence. † (Chopin, ch. 26) Each house Chopin uses as a motif brings to light different aspects of Edna’s personality as she searches for her inner soul. Each house brings new awakenings for Edna along the way. Each house represents her search for meaning in life. â€Å"No longer was she content to ‘feed upon opinion’ when her own soul had invited her. † (Chopin, ch. 32) But Edna was unable to satisfy her soul. She wanted more than anyone or anything could give her. She wanted passion, she wanted Robert. When Robert left for Mexico, it was out of his love and respect for Edna that he could not stay. When he left the small house, it was, again, out of his love and respect for Edna that he must leave. It was Adele Ratignolle who reminded Robert in the beginning of The Awakening (Chopin) of his behavior as a gentleman. If your attentions to any married women here were ever offered with any intention of being convincing, you would not be the gentleman we all know you to be, and you would be unfit to associate with the wives and daughters of the people who trust you. † (Chopin, ch. 1) Edna did not have the wisdom to understand Robert’s rejection of her. She lived selfishly. â€Å"Conditions would some way adjust themselves, she felt; but whatever came, she had resolved never again to belong to another than herself. † (Chopin, ch. 26) This statement confirms that Edna’s soul would not be found with Robert. She was aware of her own emptiness. There came over her the acute longing which always summoned into her spiritual vision the presence of the beloved one, overpowering her at once with a sense of unattainable. † (Chopin, ch. 30) (http://office. microsoft. com/en-us/images) The emptiness Edna experienced after Robert’s departure left her hopeless. â€Å"Despondency had come upon her there in the wakeful night, and had never lifted. There was no human being whom she wanted near her except Robert: and she even realized that the day would come when he, too, and the thought of him would melt out of her existence, leaving her alone. (Chopin, ch. 39) It was when Edna stood before the ocean that she knew her future. â⠂¬Å"The voice of the sea is seductive, never ceasing, whispering, clamoring, murmuring, inviting the soul to wander in abysses of solitude. † (Chopin, ch. 39) The only answer to free Edna’s soul was to enter the sea. Freedom would come only in death. There was no turning back to the empty life which only brought despair, heartache and loneliness. The true love, passion, and happiness she envisioned for her life had escaped her. Robert brought a glimpse of the future Edna had envisioned. But that future was not for Edna. In the ocean, naked and without any confinement around her , was she was able to find home. (http://office. microsoft. com/en-us/images) Citations: Chopin, Kate. The Awakening. 1899. www. amazon. com/Kindle-eReader-eBook Retrieved on January 14, 2011. http://www. katechopin. org http://office. microsoft. com/en-us/images http://www. loyno. edu/~kchopin/Album10. html Reflechir: Vol. 1. Les images des prairies tremblantes: 1840-1940 by Cheniere Hurricane Centennial Committee. How to cite Houses as Motif: Kate Chopins the Awakening, Essay examples

An essay on Thor and Thor the Dark World free essay sample

Thor (2011) and Thor the Dark World (2013) are both films of the Marvel Cinematic Universe, loosely based on the Marvel Comics which in turn were based on the Gods of Nord Mythology. The films depict the love-hate relationship between the brothers Thor, the God of Thunder, and Loki, the God of Mischief, and how their actions reflect on each other. In Thor, the first film of the series, which was directed by Kenneth Branagh, Thor, the protagonist, is about to be crowned kind of Asgard, when his brother Loki, in an act of jealousy and bitterness after finding out he is an adopted child, creates a plan that leads to Thor’s exile in Midgard, aka Earth, and becomes king in his place. In its sequel Thor: The Dark World, which was directed by Alan Taylor, Thor, long released from his exile and Loki, now locked up in Asgardian prison for his previous actions, including his attempt to take over the Earth in The Avengers (2012), have to unite forces to defeat a greater evil and face each other as they deal with their past and present sibling quarrels. Both films focus strongly on themes such as the growth of an identity as villain and hero, responsibility for your actions, the duality of good and evil within the same person and family bonds. Through the various conflicts that happen through the films it is noticeable that the characters define themselves in opposition to each other, as Tom Hiddleston, the actor who portrays Loki in both films, said himself: â€Å"there is no Thor without Loki and no Loki without Thor. † In the beginning of the first film, it is quite clear how both brothers were still naive, each in their own way, not realizing the power and consequences of their own actions to its full. Thor was a reckless, proud boy who would put his wishes and pride as a warrior before strategy and the safety of a kingdom and its people. He also would barely acknowledge his brother’s feelings. Loki, in his turn, was still on the shadow of his brother, hurt by not being the chosen one to the throne and yet not completely decided to do anything so as to fulfill his own wishes. It is through the first film that Thor matures and become truly aware of the people around him and of his responsibilities. It is also possible to notice how Loki gradually gathers confidence in his own actions, as at first he seems timid in telling lies and expressing his feelings, still wearing the mask of a good man before he accepts the turn of events and the whole of his grief towards his brother. While Loki does manipulate Thor to invade Jotunheim, realm of the Frost Giants, enemies of Asgard, he told a guard what Thor would attempt to do so Odin would stop them before they left Asgard and he would seem unworthy of the throne. However, no one was there to stop them. It was clear to see in Loki’s eyes that he was very fearful and thrilled as they faced the Giants, and it seems he was honest when he tried to make Thor give up the fight and go home. When Odin finally arrived, Thor’s vain actions in Jotunheim had unfolded too much for him to have a light punishment, and the very fact he would not abide by his father’s decisions proved him not to be ready for the throne. As a result, Odin exiled him and separated him from Mjolnir, Thor’s hammer, casting a spell in it that would only allow a worthy man to be able to lift it and possess the power of Thor. Even though it was not Loki’s intention, was it not for him Thor would not have gone through such a humbling experience as his exile was and would not have become truly worthy of his own powers. After accepting his condition as only a man he learnt to be grateful to the people who helped him and to apologize to Loki even though he didn’t know what exactly he could have done to make his brother act against him. Meanwhile, through the film Loki finally reveals his true feelings of bitterness towards his family in different scenes: towards his father when he realized he was adopted and accused him of only using him as a tool, and towards Thor when he tells him they’re not brothers and that he actually never wanted a throne, but to be his equal. Through that turn of events it’s quite clear how the siblings are intimately related to each other’s development and behavior, even if indirectly. In Thor: The Dark World, the character’s growth was evident right from the beginning. Even though Loki still justified his actions and talked as if he did not believe he ever did something wrong, he could no longer pretend to be innocent when people publicly threatened to kill him in case he betrayed Thor again, instead he could only laugh off and mock them for their rage. Thor, in turn, had become a much wiser man and was no longer willing to trust his brother, as he states: â€Å"You should know that when we fought each other in the past, I did so with a glimmer of hope that my brother was still in there somewhere. That hope no longer exists to protect you. You betray me, and I will kill you. † Now the characters are no longer struggling with their hate for each other, but with their love. After his every action, Loki finds himself without barely any possibility of redemption in front of his family and gathers even more reasons to feel bitter about them as the only person who cares to speak to him is Frigga, his mother. With such bitterness filling his heart, he claims again that Odin is not his father to her, causing her to question him with the logical assumption that if Odin is not his father, so she is not his mother either. Although it does reach Loki when Frigga says that, he had buried himself so deeply into that mindset that he was too proud to take back his words; instead he simply told her that she was not his mother even though he didn’t mean it. When Thor has to seek Loki’s help and clandestinely leave Asgard, it is the first time the audience sees the brothers acting as such, all the way from Loki trying to annoy his brother with silly jokes and mockery to them actually talking to each other honestly for the first time in years. Such moments led Thor to feel very clearly the difference between his relationship in the past and in the present, causing him to say â€Å"I wish I could trust you†. In spite of Loki’s forceful rejection of his family bonds with Thor and his parents, it was visible that after Thor turned around Loki seemed quite heartbroken by that statement. His only response was to quietly say â€Å"Trust my rage†, for they had the same wish of vengeance for their mother’s death and it seemed he could no longer regain his brother’s trust in himself. However, later when Thor was being defeated in battle, Loki came for his help and killed the monster, in turn getting stabbed in the chest and supposedly sacrificing himself in order to save his brother. Despite Thor’s hopelessness in Loki’s nature scenes before, with one great action his brother was completely redeemed in his eyes. It is agreeable that Loki’s action was indeed, very redeeming, but the way Thor accepted so easily that it was true, with pure intentions, is very clarifying about Thor’s feelings for his brother. He could only accept it so easily because deep inside that was the brother he wished to see in Loki. Throughout the films you can see the characters grow and change, they become both more mature and more aware of their own natures, and they also change the way in which they act towards other people. However, one thing does not change: the emotional bond they have. Even if they may decide they’re not worthy of their trust, they’re not capable of simply forgetting everything they mean to one another simply because they did each other wrong. Instead, in each film they find a different way of dealing with it, a different development in their relationship. The brothers Thor and Loki share a connection so deep and complex that is beyond what some would expect from a super hero film. In the franchise they may consider making a film with one of them alone, but it hasn’t happened so far because of their true co-dependency. Even when Thor was absolutely hopeless about his brother, Loki managed to surprise him and redeem himself in his brother’s eyes by supposedly dying for him. And even when Loki himself meant to completely deny his feelings for his brother, his emotional actions, even if rage-ridden, showed otherwise. Although quite simple, there is one sentence that sums it up, without which a description of their relationship would never be complete: â€Å"There is no Thor without Loki and no Loki without Thor. † Like yin-yang, they’re opposing forces that complete each other. Without one another they would not be who they are, Thor and Loki define themselves respectively as hero and villain in opposition to each other. Their dynamic is very interesting to see in films, for it doesn’t jeopardize the depth of family bonds and makes it very understandable that there is much more to a villain than his evil actions and much more to a hero than just strength. Before anything they’re people, and as people they should be understood before judged.

Yuban coffee free essay sample

I. Introduction/Executive Summary and Product Description Yuban coffee is a brand of coffee you can find in your local grocery store that you probably did not know existed. It was founded by John Arbuckle, a famous coffee roaster, who has invented the original Yuban coffee in 1986. Yuban coffee only uses the best Arabica beans. In addition, Yuban is certificated by the Rainforest Alliance, which declares that at least 30% of Yuban coffee is organic. Chemical fertilizers and pesticides are not used on the organically grown beans and the rainforest alliance also works to sustain agriculture, forestry and tourism in the regions of the forest that the coffee beans are grown. More recently, Yuban coffee has been slowly grown, if grown at all, and has not been reaching its full potential. The main problem of Yuban is the lack of brand awareness and an unsuccessful marketing strategy. When the marketing strategy changes to solve these problems, it will make the Yuban brand more competitive and successful in the coffee market. We will write a custom essay sample on Yuban coffee or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Our marketing plan will be discussed in detail in the pages to come, but our general objective is to build brand awareness by defining and marketing towards a more specific target market. Also, with the implementation in of our recommendations, Yuban coffee will be able to reach this objective. Ultimately our marketing plan will consist of the following: 1. Increase Yuban’s brand image by: a. increasing brand awareness from business-to customers / Business-to-Business markets by penetrating the online and social media sectors b. creation and implementation of the vending machine/coffee brewing machine c. using recent acquisitions to push the Yuban name d. redesigning product packaging to reflect environmentally conscious brand II. Target Customer Analysis People in the United State love coffee, just like how people in China love tea. Research suggests that 50% of the population of United States drinks coffee and those coffee drinkers in the United State drinking more than 3 cups of coffee each day! Aside from the United States there are so many other people in the world who love coffee (E-imports, 2012). This makes coffee become the second valuable trading product after oil. For the people who love coffee, most of them have a favorite brand, even a specific taste. So for Yuban, they have a big market and great opportunity to develop. Yuban coffee is certified by the Rainforest Alliance Certification, which means Yuban coffee is healthier and environment friendly. â€Å"Made from 100% premium Arabica beans, YUBAN mountain-grown coffees offer uncompromising, robust flavor and seductive aroma† (Kraft. com). Also, because of this reason, Yuban coffee is more expensive than some other instant coffee, especially its caffeine-free organic coffee. Therefore, the target customer of Yuban coffee should be those people who are environmentally and health conscious, and willing to pay more money on coffee. In figure 2. 1 of the Appendix, the two charts show the difference purchasing power on different generations. We can see in the first chart that people in age 25-34, 35-44, and 45-54 have the strongest purchasing power. And people now in those ages fall into 3 generations different generations, the Baby boomer (1946-1965), Generation X (1966-1976) and the Millennial Generation (1977-1992). We feel the older generation being the baby boomers may not care too much about being health conscious, but if we had the time and money we would want to research this to find out if they are a part of our target market. The younger generation, being the millennial generation is anyone currently age 21-34. Then you finally have the last generation, which is Generation X, who includes anyone currently 37-47 years old. So, out of these 3 generations it will be in our best interest to go with the millennial generation. They have good economic condition, and they have good education background. It means they can afford higher price of coffee, and the Millennial generation will be the most environmentally conscious, which we will discuss in another part of the paper. III. Competitor Analysis Yuban competes in the premium coffee bean and ground coffee market. While there are numerous coffee brands competing in the North American marketplace, most of these compete on a cost leadership strategy. Only a few competitors such as Green Mountain Coffee, J. M. Smucker’s Folgers are brands which have small premium distributors such as Fair Winds Coffee and Organic Coffee Co. , and all compete in the premium coffee category within the environmentally friendly and fair trade category (Agas, 2006; Statistics, 2013). These brands specifically differentiate on quality rather than cost. Market Share of Main Competitors: The coffee bean and grind industry is highly fractured in terms of market share. While Yuban only has some 1. 93% of the marketplace, companies such as Folgers and Maxwell House have 21. 6% and 14. 62% respectively but with down market products (Statistics, 2013). Thus, it is quite clear that there is extensive room for further growth of the Yuban brand. Market Structure: The coffee industry is an extremely competitive one. However, the market structure of the coffee industry and specifically the coffee bean industry that provides the raw materials for Yuban could be described as an oligopoly. The specific characteristics of this oligopoly are, however, more reminiscent of a cartel because a relatively small number of suppliers control the supply and distribution of coffee beans globally (Igami, 2011). Consequently, Yuban, which is a brand within the Kraft Foods umbrella, has limited choice in selecting its supplies. The coffee bean industry was controlled officially through a cartel structure until 1989 under the International Coffee Agreement or ICA but thereafter market competition with new entrants such as Vietnam eroded the control of this official cartel organization (Igami, 2011). Yet, because coffee bean production is largely limited to certain geographic regions, these countries’ governments express a great deal of control over which entities control production and distribution. Competitive Barriers: There are a number of significant competitive barriers within the coffee bean and coffee grind industry. While virtually any firm can purchase the raw materials or even the finished product in the form of ground coffee, the packaging and distribution of the product is a much more sophisticated endeavor. The most significant competitive barrier is the establishment of a retail distribution channel which requires negotiated shelf space in retail outlets, distribution channels including warehousing and transportation services and product packaging and design facilities (Amato Amato, 2009). All of these factors require both material resources as well as managerial competencies that must be established prior to actually entering into the industry. Sources of Competitive Advantage: Yuban’s coffee retail coffee industry has several sources of competitive advantage. The primary source of competitive advantage for Yuban is its parent corporation’s size, scale and revenues. Kraft as a corporation that earned more than $18. 3 million during 2012 and its coffee products which include Yuban contributed an estimated 8% of these revenues to Kraft’s earnings for that period (Annual, 2012). Consequently, Yuban has access to Kraft’s considerable financial resources as well as its developed competencies in the selling and marketing competencies of major food product brands. IV. External environment analysis Economic environment: The main emerging markets in coffee consumption especially in Asia and South America market under the background of rising, global demand for coffee during fiscal year 2011 to 2012 rose 2%. During the fiscal year 2012 to 2013, global coffee production stabilized at about 146 million bales (60 kg per bag). Coffee is one of the most widely consumed beverages worldwide and in the United States. There are 183 million coffee drinkers in US and a 7% increase over 2011 in coffee consumption. Technological environment: Modern technology can improve the production process and achieve economies of scale. Ultimately sophisticated technology can help coffee production in many factors, the product brand, and the coffee beans. Ultimetly, the process of producing good quality coffee beans is relatively the same with some secrets of the drying process that differ. In our recommendations, we suggest the introduction of coffee vending machines, which will be an area that Yuban will differentiate itself from the rest of the coffee market. Political and legal environment: Low production of coffee beans, causing unstable climate could lead to a protectionist producers. So higher import prices to offset the damage caused by the low production. Yuban coffee is already rainforest certified, and thus the political environment is in its favor and will only cause it to grow more to become a more active leader in this political and legal area. Cultural and social environment: More than 50% of Americans drink coffee every day. This represents more than 150 million daily drinkers. 30 million U. S. adults have professional coffee drinks daily, which includes drinks such as mocha lattes, coffee, mocha coffees, cappuccino, and etc. 65% of coffee consumption in the breakfast time, between meals, with the remaining 5% and other foods. At the same time, 35% of coffee drinkers prefer black coffee. V. Company Analysis Yuban is an inexpensive brand of South American coffee. Comparing the same kind of coffee, Yuban provides lower price coffee than other brand in the market. Though Yuban coffee offers a lower price, it also emphasizes the quality of the product. Strength: Yuban provides 100% Arabica beans which are the finest coffee beans. To support the high quality coffee beans, the company gets the Arabica beans from some of the best coffee growing regions in the world, and the highest quality coffee beans are sourced from some of the finest beans grown in Central and South America. Thus, Yuban will continue to be made with 100 percent Arabica beans but not 100 percent from Colombia, and some of them from Brazil, Peru and Nicaragua and so on. In addition, to avoid ruining the coffees flavor, Yuban used a sugar and egg glaze on the beans in a roasting process, ensuring to keep the flavor of the beans a rich taste. Currently, Yuban is owned by Kraft Foods which is the worlds biggest buyer of Rainforest Alliance-certified coffee. And Yuban has been granted certification with the Rainforest Alliance in 2006. It means that there are at least 30% of its beans are organic. According to the certification, Yuban not only uses environmentally friendly farming methods, it is also required to provide a fair system to worker and efficient farm management. It is to keep the product quality in a high level while still supporting the team who is responsible for growing and protecting Yuban coffee beans. Weakness: Yuban does not have its own official website. If people want to buy Yuban coffee, they can only purchase it off of websites like Amazon and of course super markets. In a shopping website like Amazon, there are many different kinds of coffee brand, not just Yuban coffee. In fact, if people buy an instant coffee or coffee beans, most of them have a particular brand they buy and will not search another brand’s product. Consumers just focus on what they need and in this situation Yuban is not targeting its target customer because it is sharing the arena with many other coffee options available too. Yuban also does not have a renowned brand of coffee name or customer loyalty. An official website is useful to let customers focus on your brand’s product, and support more detail information about your company. It is an image that you are selling the customers. Thus, this is a weakness for Yuban coffee. Opportunity: People lifestyles are changing because more and more people enjoy drinking coffee, especially when humans reach a certain age in their life that is acceptable to drink coffee. Yuban can use the change of lifestyle trend to promote its coffee. After all, Yuban coffee is historic brand in coffee market, and it will give consumer confidence to taste its coffee. Thus, it is a good chance to increase the market share. Moreover, Yuban is owned by Kraft Foods which is one of the top 500 companies in the world. It can use Kraft Foods’ awareness and resources to attract more customers, because people may know what Kraft Foods is, but they may not know what Yuban is. Thus, Kraft Foods can support the confidence for the consumer, when the consumer consider whether to buy Yuban coffee or no. Yuban coffee also does not own different kind of coffee products. It keeps the style of traditional instant coffee, and launches several different types of coffee to suit customer preferences. So far, there are no other products other than instant coffee or whole coffee beans. Regardless of the season Yuban coffee products do not change where as some other coffee brands may offer different roasts or blends. There is an opportunity here because it can develop some new products which are based on 4 seasons a year. This can help attract more potential customers if we offer something different from time to time but still maintain our original product. Yuban coffee is also not packaged with much innovation to differentiate itself and sell. Yuban can increase market share through diversifying the products and also focusing on the packaging to offer a design that matches the purpose of it. Threat: Yuban coffee is certified through the Rainforest Alliance, but that only guarantees 30 percent of the beans in any package of Yuban coffee are organically grown. It means that there are 70 percent of Yuban coffee product that do not probably come from ecologically-sensitive farms. Customer may focus on the 70 percent of Yuban coffee product and worry about the quality of them. Yuban strives to support lower price and high quality product, but the organically grown coffee beans are more expensive than coffee beans that are not organically grown. If more and more customers pay more attention to this, Yuban coffee will lose some customers. Thus, this is one of the threats for Yuban coffee. What’s more, in the external environment, the economic recession will reduce customers’ demand of coffee, and there are many competitors in the coffee market, such as Folgers, Maxwell House, and Nescafe. However, Yuban coffee does not focus on the promotions or advertisements. It will affect the company’s business. It probably reduces its sales and profits, even market share. Thus, Yuban must confront these problems, and how to solve them. VI. Marketing Information Requirements In our research, we learned that Kraft Foods has a wide portfolio of recognized roast and ground coffee brands that is unique to every type of coffee customer. Their portfolio includes Maxwell House, Gevalia Kaffe, Yuban, and Cafe Collection. Yuban coffee is made from 100% premium Arabica beans, is mountain grown coffee which offers uncompromising, robust flavor and seductive aroma. According to the Kraft food website, Yuban coffee is made to appeal to those consumers who demand environmentally conscious products. Thus, Yuban coffee is perfect choice for customers who want to make a difference in the world. This strategy of marketing Yuban coffee to the environmentally conscious is part of our objective, however, Kraft foods has not differentiated who the environmentally conscious really are. We discussed earlier who our target market included, but let us take a closer look and understand them and their habits better. In a study conducted by Generate Insight (2009) â€Å"69% of millennial’s surveyed expressed genuine interest in the environment, but they also admitted to a lack of personal involvement in green-related activities. In short, this group understands the why but is unsure of the how† (Gaudelli, 1). Thus it will be our job to tap into how they can be a part of the green movement. If we had the time and money, which Kraft does have, we would recommend doing marketing research on the three generations which include gen x, baby boomers and the millenials to understand their buying habits especially when it comes to choosing an environmental conscious product over one that is not. VII. Marketing Mix Product: The package of Yuban coffee suggests that its drinkers can have great tasting cup of java and feel that they are participating in doing something great for coffee farmers as well as the environment. Yuban is grown according to Rain forest Alliance Certified standards and also applies organic coffee beans. Therefore, the product has two benefits, being better for the rain forest and world, and is also organic, which means you can feel really good when you drink Yuban. The package description also comprises information of there being a minimum of 30% Rain Forest Alliance Certified Coffee in each bag which is supposed to help in conservation of the environment as well as support coffee farmers (Cliath, 2007). Yuban coffee has a very distinctive smell than any other coffee. It has a fresh and pleasant smell, loaded with a fresh ground coffee bean fragrance. It is mild and has no bitter after taste (Cliath, 2007). The introduction stage is the first stage in the life cycle where the coffee was introduced to the market. At this stage there were low sales with high retail prices. Then there is the growth stage that is characterized by rapid increase in sales. This happened when the Yuban coffee was just introduced to the market. It is believed by some industries that Yuban coffee is still in the growth stage, signs indicate that it is in the maturity stage. In the maturity stage, there is high brand awareness, high distribution, and lower prices. Yuban coffee is believed to be in this stage (Cliath, 2007) however, we feel differently about this. We feel that Yuban can be reintroduced into the market with our recommendation and back track to the introduction and growth stage once more. The coffee is packaged in what seems to be a 12 ounce bags. Today it is packaged in the traditional preserved coffee containers, or in coffee cases. Coffee cases are individually sealed cups of premeasured grounds, designed for use in one cup coffee makers. They are packaged in reasonable pouches for convenience and freshness and the label also contains a K for Kosher on the outside. There is no indication through whether the bag is made of recyclable material or is (Cliath, 2007). Thus Yuban is not differentiating its packaging in relation to its purpose either. Customer service is required for the coffee brand so as to get the feedback from the customers on what they need improved. The product also does come with a warranty from the company. Customers are assured of the quality in the product. Place: Some products need much less market exposure than others. An ideal market exposure degree makes the coffee available widely enough to reach the target customer’s needs. This however, should not be exceeded. The ideal exposure degree involves intensive distribution, selective distribution, as well as exclusive distribution (Cliath, 2007). Yuban coffee is distributed both at the wholesale and the retail level. It distributed all across nations of the world. One is likely to get Yuban coffee at the supermarkets, retail shops, and coffee shops. It is also distributed directly by the company to the wholesalers. The product is aimed at individuals who feel that they are participating in the preservation of the environment and minimize or stop further destruction to the rain forest (Cliath, 2007). With our recommendation of introducing the Yuban vending machine, placing these machines in call centers across the nation, colleges and universities will be another way to introduce our environmentally conscious product to our target market. Promotion: The promotion objectives are to get customers to remain committed to buying environmentally conscious products and our customers will feel like they are doing their part in sustaining the world and environment through their purchase of Yuban coffee. Promotion Blend: The advertising plan will focus mainly launching a website for Yuban as well as its own Facebook, YouTube and other media site promotions. Though print advertising can be very beneficial we will try not to dive too deep in this area as we are promoting an environmentally conscious product and want to track our carbon footprint. Our copy thrust will be more psychological to ensure that customers are aware that they are doing the right thing by choosing to buy Yuban coffee. Personal selling can be used especially if we show customers who and where the original Yuban coffee beans are grown and cared for. This can be demonstrated through videos on YouTube and also shared on our Facebook page and website, similar to what Kashi does with their cereal products. Yuban can initiate a reward system that if their coffee packaging is recycled to certain grocery stores they can get a discount on the next Yuban coffee product they buy. Again here, customers can feel good about this buying process. Publicity will be used when we introduce Yuban coffee in the coffee shop recommendation through Tom n Toms and Urth Cafe. It will become recognized as the coffee used in these shops and slowly grow to the coffee used in customer homes and so on and so forth. Price: The demand for an entirely organic coffee is price sensitive because the cultivation of organic coffee is difficult. Thus, if we can figure out what the minimum requirements are to be certified as organic in FDA standards and such, then maybe 30% is good enough and we do not have to promote that our product is only 30% organic, and we can call it entirely organic if the requirements are not demanding. The pricing strategy for Yuban would be price slightly higher than competitors such as Folgers but only because of the environmental work that goes into sustaining what Yuban believes in. Also, by pricing our coffee slightly higher we can including something in our promotion that a part of the revenue from sales is pumped back into the environment to fix what matters most in the world environmentally. Yuban can offer discounts if their packaging is recyclable or reusable. We may be able to start an imitation to return Yuban coffee cans or jars to grocery stores to get a discount on their next Yuban purchase. This goes in line with what Yuban is all about and is also a discount to the customer which will get them to continually buy our brand of coffee. VIII. Recommendations and Implementation Brand recognition is very important and closely connected to the implementation of our recommendations. We recommend that Kraft first redesign and assign Yuban its own website so customers are aware of the different product offering and what this brand of coffee is all about. In the Internet age, people have always enjoyed looking on the different websites for the information they can find on each individual product, however, there is no independent or well put together website for Yuban coffee, which will make it difficult for investors to learn more. For example, Folgers which is another brand of coffee that everyone knows quite well due to the Folgers jingle actually has its own website despite the fact that it is a part of the Smuckers Company. Kraft food also has a portfolio of coffee that is targeted to different customers, however, Yuban has not been given that independence or leadership to stand alone or gain reputation. Maxwell House Coffee, the second of the 4 coffee brands/products of Kraft Foods has its own website, Facebook, and YouTube. Though Yuban is a product of Kraft Foods, Yuban has a poorly designed website with little information on it at all. Also, the Yuban page in Kraft Company official site is very simple. Yuban is a coffee made under the Kraft Food line, and it appears they are unwilling to pour in the proper funds needed to fund a separate Yuban Coffee Website. Customers are considered as the backbone of any businesses. Hence, Yuban need to be well aware of their customers’ satisfaction for their products or services, especially in their efforts to track the ‘environmentally conscious’ customer base. Also, Yuban should conclude problems reported by customers and try to fix the problems, which benefit the company’s further development. In addition, another recommendation for Yuban is that the brand can also develop vending machines that will provide hot coffee and specialty drinks with the touch of a button or two. Yuban is well known as a ground coffee product. However, making a coffee run to the nearest Starbucks or local coffee shop is not an option during the day. Hence, our recommendation of vending machines is also a very convenient to those customers. Especially if the machines are placed in locations such as college hallways and buildings where students are only allowed enough time to grab a quick beverage or snack during their short break. Placing the vending machines in call centers where hours of operations usually start early in the morning and are located in large multi-level buildings that grind and brew a cup of fresh coffee is would be a strategy which would allow Kraft foods to tap into the coffee machine business because not only would Kraft supply the coffee, which is Yuban in our case, but it would also sell the machine that brews the coffee to these business, or collect some sort of rent or lease for having it. Our third and final recommendation would be to become the coffee supplier of coffee shops such as Tom n Tom’s and Urth Cafe. Tom n Tom’s has an interesting location base in Los Angeles, Australia, Singapore and Thailand. They do not however carry or brew good quality coffee. Thus, by becoming the sole coffee provider for Tom n Tom’s will be a win-win situation. Urth Cafe is a cafe which offers exclusively organic coffee and tea, Yuban would fall into this category and could provide lower prices than other organically grown coffee. Though Urth Cafe currently only has location here in Los Angeles, it is only an example of the position that Yuban coffee can take in the market. Appendix Figure 2. 1 Figure 8. 1 Research and make improvement Time Event Cost Note One month Redesign a new website $30,000 Two months Shot video on You Tube $50,000 Three months Research and make improvement Included in customer service Long time Customer service department 200,000 per year

The history of the Asian community in Britain The WritePass Journal

The history of the Asian community in Britain Introduction The history of the Asian community in Britain IntroductionThe history of the Asian community in Britain The migration and settlements of Asians to the BritainStatistics of the population of South Asians in Britain Influence on Britain by the presence of Asian communityThe rationale of the presence of the Asian community in Britain Conclusion Reference ListRelated Introduction The history of Britain is marked by a continued presence and increasing trends of Asian occupation. The history of the Asian community in Britain portrays a long-term presence and increasing migrations, an area that has caused great concern among the researchers, academicians, as well as scholars. History explains the trends in the evolution of an entity since its inception and up to the point of its review. The history of the Asian community in Britain dates back in the 18th century, in the period 1850s up to date. Britain has thus become one of the world’s multicultural centers, with rampant tribes from the four corners of the world. Migration and settlement of the Asians in Britain is attributed to the existence of emigration and migration policies, conflicts in the Asian lands, employment opportunities desire among the people and so on. Asians are also known to be very outgoing people in regard to invention, and their presence in the land has excellent rationales, though s ome are attributed to negativity.    The Asian community also consists of people from distinct origins, the earliest coming from Bangladesh, Pakistan, and Sri-Lanka. The presence of the Asians in British land is known to have influenced the culture, agricultural, industrial as well as the urban sectors of the economy. The political as well as the social have not been exceptions from the influence by the long presence of these aliens. The continued migration and settlements of Asians in the recent years has drastically raised Britain populations to high scores. Researchers and scholars in the recent decades have continued to develop enthusiasm and interest in this area, though no study has directly related the history (Addison and Jones, 2007. Therefore, the discussion in this paper investigates into the history of the Asian community in Britain. The migration and settlement of the Asians in the land is also found ample to present in order to enhance the understanding of the history. An establishment of the Asian statistics in Britain is also found to provide a rationale in this discussion. Furthermore, the kind of influence on Britons as well as original settlers in Britain will also be duly presented. The history of the Asian community in Britain The history of Asian immigration to the Britain dates back in 1850’s. Different phases have been seen arrive the phases over the years, the first wave arriving in 1850 in the city of United Kingdom. The reason for the referral inform of phases is because of conformity with immigration laws that have Marjory controlled the immigration trends. The first and the second waves having arrived in 1850 an d 1882 respectively, laws were set regarding a stop of immigrants from Asia moving in to the United Kingdom. The 1970 again saw a restoration of the immigration laws that enabled other more waves moving into the United States, carrying heavy populations. The waves can be categorized into three basic groups. The first waves that were experienced in the period between 1850 and 1942, consisting mainly of Chinese and Japanese people. Most of them immigrated in search of labor due to the arising human needs. The second period occurred between 1943 and 1965, due to the evaluation and revis ion of the e migration laws in the Asian countries as well as those of immigration in the United Kingdom. The set laws were set in favor of immigrants, thus this period experiencing a vast number of people move from the Asian nations. The period from 1965 up to date is the most relevant, being the one in which rampant migrations take place.   Today, not only do the Asians migrate to the Britain, but also to other countries around the globe. The causal factors for migration have also become modified, and the laws have been regulated to ease movement for all kinds of people (Addison and Jones, 2007. The British citizens who have long emigrated from Asia from are a term that has been utilized to describe the Asians who are found living in Britain. The establishment of the East India Company is known to the beginning of southern Asian people immigration to Britain. This saw the movement of the Indian continent people to England. The independence attainment by Pakistan, India, as well as Sri-lanka was a rationale to the increased immigration and this was increased during the British Raj period. The history of the migration is also said to have emanated from economic and educational pursuits. The earliest settlements origin in Great Britain from Asia cannot be attributed, including the Romanis. The middle ages are the earliest estimated times which saw the Asians settle in the Briton land. The sinti are also inclusive of the earliest groups, originating from the regions of Pakistan and North India. The period 1000 saw the Asians begin to travel westwards, where they were mixed South west Asians and people from Europe. Sizeable numbers of Romanis started arriving at the Western Europe in the 16th century (Spencer, 1939). The 1660 saw the enactment of the Navigation act that restricted the employment realms for sailors from Non-English regions. Records of baptism in the East-Greenwich indicate that Malarban coast people origins were seeking better areas to establish their religion. The phases of migration that were in migration and settlement are grouped into four categories. The first phase saw the immigration of people who were in need of better employments that included the substandard jobs, including those of cooks as well as farming in small-scale farms. The recent years have been characterized by rampant migrations of the Asians into Britain and other area (Spencer, 1939). The migration and settlements of Asians to the Britain The emigration policies that had set in each of the Asian countries, and their relationship with the immigration policies at work in the Britain has been a long term factor that contributing to the Asian immigration into the British countries. The second rationale entails the linkage between Britain and the South Asian countries in relation to economical, political, social, as well as military linkages. A third migration cause is the aspect of globalization, in the fact that the world has been modified recently to appear like a small city where people can move to and fro. This has also made the movement process easy, making the movement of the Asians into the United Kingdom year-by-year (Spencer, 1939). Theories have long been put forward that provide broad literature concerning the immigration of the Asian people into the Britain as well as into other countries. The push and pull forces that are considered causal for migration are abundant, and contributing to the actions of the pull and push theory. The push action of the theory is manifested in the fact that major factors are considered to cause the Asians move out of their original homeland into an alien land. These factors include search for labor, spirit of adventure, in search for better business as well as conflicts occurrence in the emigration land. The pull action comes in when the target alien land has a ground for provision of the needed by the immigrants. The Asians consider the Britain to possess important soil, geographical and development addition to social and culturally ample features. These are push factors that make the Asians develop increased enthusiasm to travel abroad, constituting the push and pull theory (V isram, 2002). Migration is a major contributor to population increase in Britain spheres. The earliest known Asian settlers in Britain were from the Bangladesh region, Pakistan as well as the Sri-Lankans. The recent years have seen the Chinese and Japanese continue to settle in Britain for agricultural, industrial as well as urban and technological reasons. Therefore, the change in the agricultural, industrial and urban sectors has experienced a boost as a result of increased migrations and settlement.   The rampant migrations have seen increased interactions in terms of language influence. The Asians have influenced the Britons with their language and at the same time, the Britons impacted their language on the immigrating Asians. Migration has also a causal factor for the adoption of new farming, industrial as well as technological skills (Kalra and Sayyid, 2008). Statistics of the population of South Asians in Britain The southern Asians are the earliest people known to have settled in Britain, since the year 1850. The distinct types of the south Asians in the Britain region include those that came from Pakistan, India, Bangladesh, and Sri-lanka. The Chinese and the Japanese people are also present in Britain in large numbers. The current statistics indicate the Asians to consist of 15% of people from Pakistan, Bangladesh as well Sri-lanka. The Indians from southern Britain are also the largest part of the Asians in the British continents (35%). The trends of movement in the phases have shown a great increment according to the recent research. The recent years have seen many people from the four corners of the world desire to get their way into the Britain. The earlier waves are known to have trends that were rising in terms of the immigration population as well as movement and settlement reasons. Philosophical thinkers have tried to come up with explanations governing the recent immigrations into Britain. Most of the causal factors are because of political, social, as well as economic interests. Many scholars believe that the Britain has the best education system, therefore desiring to become part of the same. The economists have credited the country with excellent economic systems as well as financial management ones, thus making most people want an association with the powerful country. The Academicians have contributed to the recent developed immigration trends in Britain in their urge to compare the academic curriculum with other systems since the Britain systems are considered the best around the globe (Kalra and Sayyid, 2008). Influence on Britain by the presence of Asian community The style of life of the Britons has been greatly influenced by the immigration and settlement of the Asian community in the land. The culture of the Britons was ideally eroded as a result of rampant interactions with the Asians. The language was also ideally influenced by the mix of cultures where each culture had to learn the language of the other. A strong adaptation skill to the region was a demand for all people found in the British continent. The Asians are known to have a passion for music, arts and performances, theatre activities, factor which has long led to the establishment of experience economy centers. The establishment of the events industries including the tourism industry is a result of the increased interaction between distinct communities. The Britons were taught how to adopt the agricultural practices, which have long caused the increases experienced in the economic fields. The history and the present day immigration to the Britain has become an issue of concern i n the recent years. The U.S is one of the countries where population rise has also been an issue in the research reams. This is attributed to the in movement of people from other continents, predominantly the Asians, and specifically the Chinese and Japanese. The Chinese were the original immigrants in the 1850’s. Following the enactment of distinct laws governing immigration by the different ruling regimes in the Britain, four waves have been seen come into the Britain, the first beginning in the 1850. The second was in operation in the 1943 up to 1965. The third was found to operate in the 1965 and up to 1980, while the last rate from 1980s to the present day, constitutes the current immigration trends (Brown, 2007). Immigration emanates from the desire to boost the economic, social, as well as political status of a nation. It is also geared towards the achievement of better cultural conditions of the immigrants, for instance immigrant women in the Britain due to the alienation of culture, thus they are able to acquire life with freedom. Scholars are migrating to enhance their knowledge as academicians search for better curriculum. Industries like Japan and China move in search for industrial location and business contraction sites, as the traders seek ample trade partners across the globe. More over, the enactment of immigration laws in countries like the UK has made it possible for many immigrants to emerge. The impacts of immigrations include global technological advancements, urbanization, and industrial developments, in addition to the conflicts and culture linkages and alienations as in the current world. However, the Asians have left a mark in their rampant immigration trends to Britain (B rown, 2007). The rationale of the presence of the Asian community in Britain The presence of the Asians in Britain has had major positive and negative effects on the Britons, the immigrants as well as the entire country’s realms. The Asians are long known to possess a heart for development and making great industrial discoveries. Thus, the recent industrial advancements are known to have taken place partly because of the presence of the immigrants. The increment in the agrarian revolution and the agrarian shifts that have long taken place in Britain are attributed to the presence of the Asians in the region. Britain is today identified as one of the multicultural countries in the world due to continued presence of the Asians in Britain. Thus, alienation of cultures occurred to great extents such that mostly the existence of mixed cultures is prominent. The recent technological advancements have had their way due to the increased occupation of the Asians in Britain. The experience economy sector has been ideally improved due to the influence of Britain by the immigrant Asians. There has been development of arts, tourism, as well as the events industry (Brown, 2007). The recent industrialization trends have made it possible for the formation of linkages between the Asian and American continents, facilitating the movement of people from one corner to the other in search for better industrial linkages. These have made the Japanese and the Chinese people become rampant in the Unites states industrial realms, owing to the fact that they are industrial-minded people. These have moved and settled in the United Kingdom fostering for the best development patterns. The recent academic trends have also enabled the immigration of people from the Asian to the American continent. Thus, the recent immigration trends are composure of all kinds of people, and the population of the Britain has solely increased (Brown, 2007). Conclusion The history of Britain is marked by a continued presence and increasing trends of Asian occupation. The history of the Asian community in Britain portrays a long-term presence and increasing migrations, an area that has caused great concern among the researchers, academicians, as well as scholars. The recent statistics indicate the presence of large numbers of Asians in Britain, up to almost 50%. The presence of Asians has ideally influenced the political, social and economic life of the Britons and other cultures though has a very great economic rationale. More research should be conducted to reveal correct statistical figures of Asian community in Britain. Reference List Addison, P. and Jones, H., 2007. A companion to contemporary Britain, 1939-2000. MA: Wiley-Blackwell. Brown, J., 2007. Global South Asians: introducing the modern Diaspora. NY: Cambridge University Press. Kalra, N. and Sayyid, V., 2008. A Postcolonial People: South Asians in Britain. Columbia University Press. Spencer, I., 1939. British immigration policy since 1939:   the making of multi-racial Britain. NY: Routledge. Visram, R., 2002. Asians in Britain: 400 Years of History, Pluto Press. (Online). Available from fathom.com/course/21701766/index.html (Accessed April 15, 2011)

Sales Operations and Planning Assignment Example | Topics and Well Written Essays - 1750 words

Sales Operations and Planning - Assignment Example With a good reputation and dedicated service delivery, we are sure of conquering this new market. However, unlike in USA, we will have to adopt new strategies which will enable us coax and maintain a large pull of clients. Although we will only focus on business customers, we are sure of realizing a success which has of course been associated with our company since its inception. However, it will not be an easy task because it will be a challenging moment to our company. Therefore, in order to succeed, we will have to adopt well-researched appropriate strategies. As an organization, we will have to properly plan to sell our commodities to this new market. Among the most important activities to be undertaken to ensure a successful utilization of this market is the selling of products. As suppliers, we are always aiming at distributing our commodities to a team of target clients. However, before launching such a new market, it is the responsibility of the management to liaise with the Sales and Marketing Manger to conduct a market research in order to find out more information about the new market. Hence, it implies that, as pat of our promotional activities, we will have to conduct and intensive and rigorous research to enable us understand much about the clients’ attitudes, level of competition in the market and pricing strategies before settling on our target market (Kerin 117). Based on this, I would like to categorically state to you that we will settle on personal selling as one of our sales strategies. This means that we will have to recruit a team of sales executives who will have to traverse different regions of the country to communicate with our potential customers face-to-face. This, in our opinion, is one of the most innovative ideas which will enable our sales team to personally meet with our target clients, engage them in discussions and persuade them to buy from us.